Regional Digital Marketing Executive

Responsibilities

• Performance Marketing
• Plan, execute, optimise & evaluate marketing activities for regional e-commerce campaigns on pureplayer platforms (i.e. Lazada, Shopee, TikTok Shop) across APAC markets within a matrix organisation and external agency partners.
• Lead holistic search (SEO, GEO, SEM) to drive positive momentum on brand.com ecosystems
• Media Governance & Stewardship
• Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media.
• Ensure local markets adopt the global / regional standards.
• Prepare regional reports from multiple data sources & departments for stakeholder management purposes across different owned platforms, including brand.com & pureplayer channels.
• Media channels include social, video, search, display etc.Manage, maintain & cascade regional marketing tools, including social media governance, website analytics, influencer marketing (i.e. Wearisma), content publishing tools, consumer insights (i.e. MarketScope) etc.
• Stakeholder & Partnership Management
• Support in agency management, including productivity & agency service scorecards
• Key Strategic PIC with key media publishers i.e. Meta, Google, TikTok, Lazada MS, Shopee MS
• Provide training, consultations & facilitate best practice sharing with local markets
• Drive media pilots and test & learn

Requirements

• Degree from recognised university
• At least 2 - 3 years of Digital Marketing Experience
• Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate, Communicative
• Technical skills: Excel, Website Analytics preferably i.e. GA4, GSC, Shopee & Lazada Marketing Analytics, Meta, Google & TikTok Ads analytics
• Preferred Experience: Performance marketing, Retail Media, Analytics & Reporting, Martech & Tools governance
• Shiseido Asia Pacific and Shiseido Singapore have once again been awarded the Great Place To Work Certification™ by Great Place To Work®, the global authority on workplace culture and employee experience.

Additional Information

MAIN PURPOSE The Regional Digital Marketing Executive will work closely with the Regional Digital Marketing Director to support the growth of Shiseido APAC's key categories driving regional performance marketing excellence, media governance, and cross‑market digital capability building.

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