Owned & Earned Media Lead (Open To Remote)

Responsibilities

• Organic Social Strategy, Execution & Optimization (35%)
• Own organic social presence across LinkedIn, Facebook, Instagram, YouTube, and emerging channels.
• Translate campaign strategies and business priorities into channel-appropriate social narratives and content plans.
• Write and publish high-quality social copy, micro-stories, captions, and posts for campaigns, products, employees, and customer stories.
• Identify engagement opportunities, community conversations, and relevant industry trends to inform ongoing content strategy.
• Partner with Growth Marketing on scheduling, workflows, and content readiness (Growth Marketing owns calendars and tooling).
• Establish and maintain social listening practices, community response guidelines, and escalation paths for time-sensitive issues.
• Continuously evaluate performance and refine content approaches to improve engagement quality and relevance.
• Owned Media Content (Blog, Website, Whitepaper, Webinar & Storytelling) (25%)
• Own the planning, writing, and editing of blog posts, website landing pages, interviews, customer stories, recaps, and product storytelling.
• Partner with subject-matter experts to translate technical or complex topics into clear, engaging narratives.
• Ensure all written content meets brand standards for tone, accuracy, and clarity.
• Support amplification of blog content across social, email, and earned channels. -
• Collaborate with SEO and Digital Marketing teams to ensure content quality, accessibility, metadata accuracy, and ongoing content hygiene.
• Earned Media, PR & Partner Amplification (20%)
• Support PR and communications initiatives by drafting messaging, shareable social posts, content briefs, and amplification assets tied to news, launches, and thought leadership.
• Package customer success stories, product highlights, and event moments for external sharing and partner use including user-generated content.
• Collaborate with industry partners, associations, distributors, and influencers to amplify approved stories and announcements.
• Maintain alignment with messaging frameworks and positioning developed by Campaign Strategy & Marketing Communications.
• Follow established approval workflows, disclosure requirements, and measurement expectations for earned amplification.
• Support issues-management workflows and coordinate with PR/Comms on responsive content as needed.
• Copywriting, Content Creation & Asset Sourcing (15%)
• Write clear, polished copy for social posts, blogs, email snippets, and campaign content.
• Source, crop, and organize images, graphics, and short video clips to support storytelling needs.
• Maintain organized content libraries with consistent naming, version control, and reuse in mind.
• Partner with agencies, designers and Growth Marketing to support content blocks, drafts, and visual needs.
• Content Enhancement (5%)
• Edit, refine, and improve content for clarity, accuracy, accessibility, and audience fit.
• Apply consistent editorial judgment to ensure all owned and earned content meets brand standards.
• Ensure accessibility requirements, metadata, tagging, alt text, and summaries are consistently applied.
• Cross ‑ Channel & Governance Responsibilities
• Ensure owned and earned content aligns

Additional Information

Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees. Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures. Learn about our company culture directly from our team . YOU You are a strategic storyteller and hands‑on content leader who knows how to plan, create, and evolve a brand's presence across owned and earned channels. You bring strong writing and editorial judgment, paired with the ability to prioritize work, manage multiple stakeholders, and consistently elevate content quality over time. You operate comfortably with autonomy, translating campaign strategies and business priorities into compelling organic narratives that strengthen brand reputation, engagement quality, and long‑term growth. You collaborate closely with Campaign Strategy & MarCom, Growth, Product, PR, and Digital Marketing to ensure stories are timely, relevant, and executed with consistency and polish. As the Owned & Earned Media Lead, you own the day‑to‑day strategy and execution of organic social, blog storytelling, website, webinars, whitepapers, and earned media amplification across priority channels. You are accountable for content quality, channel consistency, and measurable engagement outcomes, while continuously improving content standards, processes, and performance in partnership with cross‑functional teams.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at strongtie? Share your experience