Marketing Automation Specialist

About the role

You are a fit for the position of Marketing Automation Specialist if your background includes: Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans Utilize strong project management skills to track and deliver critical marketing execution projects on time Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals "Manage-up" with senior staff Leverage AI-powered marketing tools to improve campaign efficiency, speed, and performance across email, nurture, segmentation, and personalization initiatives. Use AI to assist with audience segmentation, lead scoring optimization, send-time optimization, content recommendations, and behavioral targeting. Evaluate and recommend new AI marketing technologies and automation enhancements that improve workflow efficiency, campaign orchestration, reporting, and personalization. Ensure responsible use of AI by following company policies for data privacy, governance, brand accuracy, compliance, and human review of AI-generated outputs. Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives across TR's businesses Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units and subsegments Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers and differentiates Thomson Reuters from the competition Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices and establishing key performance indicators that demonstrate success Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each Stay current on industry developments, new product offerings and digital technology trends Maintain required certifications About You: You are a fit for the position of Marketing Automation Specialist if your background includes: 3 -6 years working in marketing automation platforms. Proficiency in Eloqua and Salesforce. Certifications preferred in both. Intermediate proficiency in Excel, Diagram Software, JavaScript and HTML. Strong project management skills working environments in highly matrix organizations Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred) Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building Self-driven, comfortable with ambiguity and able to ask the right questions to formulate an action pla n #LI-VGA1 What's in it For You? Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth

Benefits

Additional Information

Manage the marketing pipeline, including sourcing, qualifying, nurturing & managing demand generation (acquisition thru retention). Build, activate and measure omnichannel mktg campaigns to deliver on the goals set by Mktg. Drive leads to a sales rep or online purchase transaction.

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Company Intel

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