GenAI Comms Strategist

About the role

This is an opportunity to join OLIVER's Beauty AI Studio as a Comms Strategist shaping social-first strategy and AI-driven creative for a leading beauty and wellbeing brand portfolio across multiple markets. At the intersection of cultural intelligence and generative AI, this role blends strategic thinking, beauty craft, and systems-level AI capability. Working in a hybrid office-based environment, you'll lead day-to-day strategy and copy development across multiple distinct markets - translating local cultural insight into breakthrough ideas and using AI to accelerate and elevate every stage of the process. Your work will set the standard for platform-relevant, audience-specific content across a leading beauty and wellbeing portfolio. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. The Comms Strategist is a central, autonomous role in the Beauty AI Studio. You'll move between cultural analysis, strategic direction, and copy execution - using generative AI not just as a production tool, but as a core part of how you think, build, and deliver. In a hybrid office-based environment, you'll own client briefs end-to-end across multiple markets: from decoding local beauty culture and shaping strategy, to co-creating content with AI and refining it to the client's brand and quality standards. The role requires the ability to hold multiple market contexts simultaneously - understanding what makes a beauty consumer in each market distinct - while maintaining consistent brand integrity across a portfolio of leading beauty and wellbeing brands. You'll work closely with creative, data, and production teams, and collaborate directly with clients on local vernacular and market-specific language needs.

Responsibilities

• Decode beauty and wellness culture across target markets - micro-trends, rituals, subcultures, and platform aesthetics - and translate observations into market-specific strategic insight and creative opportunity for a portfolio of leading beauty and wellbeing brands
• Conduct AI-powered cultural, consumer, and competitive analysis across all markets to inform strategy and content direction
• Develop social strategies for a portfolio of beauty and wellbeing brands across multiple markets - defining platform approach, content pillars, audience targeting, and channel-specific creative direction
• Craft brand and campaign strategies grounded in real beauty behaviours, local platform dynamics, and market-specific audience expectations
• Use generative AI tools to co-create social scripts, campaign narratives, brand stories, and content ideas - refining outputs to meet each brand's tone of voice and the expectations of audiences across markets
• Build multi-layered messaging frameworks and content systems that flex across brands, markets, and platforms without losing coherence or brand integrity
• Collaborate directly with clients on vernacular requirements, ensuring content feels locally authentic and culturally resonant in each market
• Design and deploy AI workflows - including agent chaining - to produce content calendars, performance variants, and market-tailored tone modulations across all markets
• Lead day-to-day strategic and copy development with clarity, rigour, and consistent quality control
• Present ideas, insights, and AI-enhanced work to client stakeholders across markets with authority and confidence
• Collaborate with creative, data, and production teams to deliver cohesive, high-quality outputs
• Continuously prototype new AI workflows, test emerging tools, and bring new capabilities into the team's practice
• Ensure responsible, ethical application of AI across all deliverables, with consistent human oversight
• What you need to be great in this role:
• Strategy and cultural intelligence:
• Proven ability to develop social-first strategy and copy for beauty, wellness, or personal care brands - experience with leading beauty and wellbeing brands, or broader FMCG beauty experience, is an advantage
• Experience working across multiple markets, with the ability to identify and interpret local beauty trends, consumer behaviours, and platform dynamics
• Experience crafting brand narratives, cam

Benefits

Additional Information

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: GenAI Comms Strategist Location: Manila, Philippines

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