Senior Brand Manager

About the role

At Essity, we believe in empowering our people to make an impact. If you're looking to take ownership, challenge convention and shape the future of marketing, this is your opportunity. Join our award-winning TENA marketing team and be part of a culture where collaboration, curiosity and the confidence to "dare to try" drive everything we do. Together, we're breaking barriers and reshaping how consumers engage with our brands. We're looking for a Senior Brand Manager to join us on a 12-month fixed term contract , playing a key role in delivering commercial growth and leading brand strategy and activation across the UK & ROI. This is a full-time, hybrid role , based in our Didsbury office (Manchester) , with 3 days in the office and 2 days working from home .

Responsibilities

• In this role, you will:
• Lead the development and execution of the Go-To-Market (GTM) strategy for key Personal Care brands, aligned to global brand direction
• Own the UK & ROI communication plan, working with and managing local agency partners
• Manage the Advertising & Promotion (A&P) budget, ensuring effective allocation and return on investment
• Define and optimise product assortment and pricing in collaboration with Revenue Growth Management teams
• Contribute to global brand development, ensuring UK & ROI market needs are represented
• Build strong relationships across local, regional and global stakeholder groups
• Use consumer, market and channel insights (e.g. EPOS and panel data) to inform strategy and decision-making
• Lead the annual business planning process, delivering clear and compelling sales and marketing plans
• Drive integrated brand activation across ATL and BTL channels
• Lead, coach and develop team members, creating a high-performing and collaborative environment

Requirements

• We're looking for someone who brings:
• Experience in brand management within FMCG or a fast-paced consumer environment
• Strong experience across retail channels, including grocery, discounters and ecommerce
• Experience managing media plans and working with external agencies
• Confidence using data (e.g. EPOS, panel) to generate insights and shape strategy
• Experience working within matrix, international environments with multiple stakeholders
• A proactive mindset, with the confidence to challenge and drive change
• Strong communication and influencing skills
• Leadership experience, with the ability to motivate and develop others
• A collaborative approach, with a focus on delivering results through teamwork
• What We Can Offer You
• #hybrid #Essity-UK #LI-KB2
• Application End Date:
• 23 Jun 2026
• Job Requisition ID:
• Essity263114

Additional Information

Senior Brand Manager - TENA (12-month Fixed Term Contract)

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