General Manager, Revenue Operations (Agency and Growth)

Responsibilities

• We are seeking a General Manager, Revenue Operations to lead and scale our revenue operations function across the Agency Portfolio (Big 6 Holdcos and Independent Agencies) and the Growth Portfolio.
• This is a senior leadership role responsible for translating The Trade Desk's global revenue strategy into disciplined execution and scalable operating mechanisms across two of the company's most strategically important growth engines.
• You will be a critical partner to GTM leadership (Business Development and Client Services), Finance, Product, and global Revenue Operations as we continue to scale the business and elevate how we manage agency relationships, growth portfolios, pipelines, and revenue quality across North America.
• At The Trade Desk, this role offers the opportunity to shape how one of the world's most sophisticated commercial organizations operates, influencing GTM productivity and agency-driven growth at scale.
• Revenue Operations Leadership
• Own revenue operations across the Agency Portfolio (Big 6 and Indies) and Growth Portfolio, ensuring alignment with global RevOps strategy and standards.
• Translate company-wide revenue priorities into regional operating plans, execution rhythms, and measurable outcomes.
• Serve as a trusted operational partner to GTM leadership, including Business Development and Customer Success teams supporting agency and growth motions.
• Agency & Growth Portfolio Excellence
• Oversee portfolio design, account segmentation, and territory structures across Big 6 holdcos, independent agencies, and growth accounts.
• Drive clarity and consistency in how agency portfolios are defined, measured, and governed.
• Partner with Finance and global RevOps to align goaling, incentives, and capacity planning across agency and growth motions.
• Ensure stability and fairness in portfolio assignments while enabling scale across complex agency ecosystems.
• Cross-Functional Execution & Commercial Rigor
• Partner with Product and global RevOps on product commercialization, program launches, and growth initiatives tailored to agency and growth use cases.
• Support Deal Strategy efforts by reinforcing standard commercial frameworks, agency-specific deal constructs, and disciplined deal execution.
• Champion structured feedback loops - including win/loss analysis, pipeline insights, and customer feedback - to improve GTM effectiveness across agency and growth segments.
• Team Leadership & Development
• Build, lead, and develop a high-performing North America Revenue Operations team supporting agency and growth GTM teams.
• Establish clear roles, accountability, and performance standards across functional sub-teams.
• Foster a culture of operational excellence, partnership, and data-driven decision-making.
• Systems, Data & Scale
• Partner with Revenue Technology and Analytics teams to ensure CRM health, data quality, and scalable workflows that support complex agency portfolios and growth motions.
• Drive adoption of tools and processes that reduce manual effort and enable GTM teams to focus on driving advertiser spend through agency relationships.
• Ensure insights are actionable, timely, and pushed to GTM leadership - not pulled.

Requirements

• Experience & Background
• 12+ years of experience in revenue operations, GTM operations, business operations, or related leadership roles.
• Proven experience operating at scale within complex, multi-segment B2B or technology organizations.
• Direct experience supporting agency-led or intermediary-based commercial models strongly preferred.
• Experience partnering closely with senior GTM, Finance, and Product leaders in a matrixed environment.

Benefits

Additional Information

The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you're driven to solve meaningful challenges, we'd love to meet you.

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