Brand Manager - Sea Smoke Winery

Responsibilities

• Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
• Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.
• Develop and execute insights based strategic innovation plans to position the business for both short and long-term success.
• Work closely with our DTC, E-Commerce, and Hospitality team to bring brand strategy and deliver brand omni-channel growth goals
• Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.
• Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.
• Manage all outside agency initiatives in support of the brand's business objectives to include promotion agency, media buying and advertising agencies, if applicable.
• Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.
• Liese with international teams as global brand owners to insure consistency of brand strategy and execution globally.
• Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.
• Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationships-including leadership of monthly / quarterly cross-functional team meetings.
• Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.
• Communicate on a regular basis with the Marketing Director and/or Vice President, ensuring strategy and projects are on track, gaining support and guidance.
• Key Foundational Business & Leadership Skills
• Thought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.
• Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.
• Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.
• Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.
• Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.
• Experience Sets
• Strong analytical skills with a proven track record utilizing trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.
• Strong leadership with track record of others seeking out his / her involvement and leadership for projects.
• Strong financial acumen and P&L understanding and
• Strong writing, presentation, and verbal communication skills; demonstrates ability to influence and communicate/sell the strategies and plans at all levels of the organization
• Demonstrate a robust

Benefits

Additional Information

Job Description Position Summary The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans. These include portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross-functional team leadership, insights led innovation strategy and development, and integrated marketing communication. ** If the candidate hired does not live in the Santa Barbara area, they are required to travel to winery a minimum of 2x a month (approx. 8-10 business days per month in total) to be on site and work with the team.

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