Senior Manager, Acquisition Marketing
External
Turo · Toronto, Canada$120K–$140K/yrFull-timeHybrid3w ago
CAD
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About the role
We're looking for a Senior Manager, Acquisition to lead performance marketing across Canada, with a core focus on paid social as a primary growth lever. This role is responsible for scaling efficient customer acquisition by combining deep channel expertise (Meta, TikTok, etc.) with full-funnel thinking, experimentation rigour, and strong cross-functional execution. You will own strategy and execution across paid social while influencing broader acquisition channels, working closely with brand, analytics, product, and global performance teams.
Responsibilities
- Lead end-to-end strategy across Meta, TikTok, YouTube, and emerging platforms
- Manage budgets, pacing, and performance against CAC, LTV, and ROAS
- Drive creative-led growth, partnering with brand and creative teams to unlock performance
- Build and optimize full-funnel acquisition strategies (prospecting → retargeting → conversion)
- Design and run structured experiments (incrementality, creative testing, geo tests)
- Translate performance data into clear insights and actionable recommendations
- Manage and challenge agency partners and deliver best-in-class execution
- Ensure strong operational rigour (reporting, QA, campaign hygiene)
- Your profile
- At least 8+ years of experience in paid social acquisition. Experience across both agency and in-house environments. Experience managing multi-million dollar budgets
- Proven track record of scaling spend while maintaining or improving efficiency
- Strong understanding of platform mechanics (Meta Ads Manager, TikTok Ads, etc.)
- Comfortable with attribution, incrementality, and measurement challenges
- Ability to connect channel metrics to business outcomes (LTV, contribution margin)
- Strong intuition for what makes high-performing creative
- Experience briefing and iterating on performance creative at scale
- Executive presence with the ability to influence senior stakeholders and cross-functional partners
- Builder mindset, and you are comfortable creating structure, not just operating within it
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Benefits
Competitive salary, equity, benefits, and perks for all full-time employeesEmployer-paid medical, dental, and vision insurance (Country specific)Retirement employer matchLearning & Development stiDental insuranceVision insuranceEquity / stock options
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