GTM Engineer

Responsibilities

• Systems architecture, automation, and GTM technology
• Design and own the end-to-end GTM systems ecosystem across CRM, marketing automation, outbound tools, and enrichment platforms
• Build inbound and outbound workflows that score, enrich, route, and trigger engagement - so no signal goes unworked
• Develop enrichment pipelines combining firmographic, technographic, and intent data to fuel targeting and personalization
• Implement signal-driven automation across the full funnel, from first touch to routing and follow-up
• Manage integrations across CRM, marketing platforms, paid media, and analytics systems - and evaluate new tools against clear criteria for scalability and data integrity
• Targeting, data, and signal infrastructure
• Define ICP segmentation based on buying behavior and account characteristics
• Build propensity models that predict purchase likelihood - not just describe accounts - informed by unique data points, signal density, and historical conversion patterns
• Translate clean, modeled data into activated workflows: outreach triggers, routing logic, and sales enablement inputs
• Own the data foundation: automated CRM enrichment, deduplication, and hygiene routines that keep Salesforce clean, consistent, and trustworthy across the GTM stack
• Outbound systems and performance
• Design and operate multi-channel outreach systems across email and LinkedIn
• Manage deliverability infrastructure, including domains, inboxes, and sequencing logic
• Run structured tests to improve conversion rates and system efficiency
• Align outreach strategies to multi-stakeholder institutional buying processes
• Tracking, attribution, and reporting
• Support marketing leadership with strategic planning, KPI tracking, and executive dashboards
• Implement and maintain tracking frameworks (GTM, GA4, UTMs, conversion tracking)
• Define attribution models and funnel metrics aligned to revenue outcomes
• Build dashboards and reporting systems that provide clear visibility into pipeline performance
• Standardize KPI definitions and reporting across GTM functions to support leadership decision-making
• AI-driven workflows
• Implement AI-supported workflows for research, enrichment, and personalization
• Ensure outputs remain relevant, accurate, and aligned to target accounts
• Continuously evaluate and refine how AI is applied across GTM systems
• Cross-functional collaboration
• Partner with Marketing and Sales to align systems, workflows, and data to GTM objectives
• Design for self-s

Benefits

Additional Information

Institutional Fabric for the Digital Asset Market Founded in 2018, Talos provides institutional-grade trading technology for the global digital asset market, powering many of the major players in the crypto ecosystem. Our mission is clear: to advance the mass adoption of digital assets by seamlessly connecting institutions to the digital asset ecosystem. We are committed to building the most innovative and trusted platform in the world, supporting the entire trading lifecycle. At Talos, you'll find an environment that champions kindness and respect, values diverse perspectives, and upholds inclusivity at every turn. We believe every member of our team brings invaluable insights and abilities that drive Talos forward. In our pursuit of excellence, we foster a culture of trust, integrity, collaboration, and mutual growth. We are a tight-knit yet globally distributed team of highly experienced engineers and business leaders, with hubs in New York, London, Singapore, and Cyprus. Whether in-office or remote, you'll be part of a hybrid-friendly environment where your unique talents and insights will play a crucial role in building something extraordinary. GTM Engineer (Revenue Systems & Pipeline Infrastructure) We are seeking a GTM Engineer to build and scale the systems that power pipeline generation across our go-to-market efforts. This is a technical role operating at the intersection of Marketing, Sales, and Revenue Operations. You will design and manage the infrastructure that identifies high-intent accounts, enriches and prioritizes them, triggers engagement based on real-time signals, and routes opportunities into the appropriate workflows. You will also oversee key components of the marketing and outbound technology stack, including integrations, data flows, and AI-driven workflows, ensuring all activity is scalable, measurable, and aligned to revenue outcomes. This role requires a high degree of ownership and initiative, with the ability to independently identify opportunities, design solutions, and drive implementation. You will be joining a small Revenue Operations and Growth function, operating as an individual contributor - there is no large ops team behind you, and no established playbook to inherit. We're building fast and need someone who thrives in that environment. Partnering closely with Marketing, Sales, and Revenue Operations teams, you will ensure targeting, outreach, and reporting systems operate cohesively and improve over time.

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