Manager, Social Media

About the role

We're looking for a Manager of Social Media to own Noom's organic social strategy and lead the day-to-day execution across our platforms. You'll define where we play, how we show up on each channel, and what winning looks like-translating brand and growth objectives into a clear channel strategy, building the content calendar, and briefing the content team on what to make and why. You'll be Noom's in-house authority on platform algorithms, audience behavior, and organic social performance. This is a high-impact, high-visibility role, partnering closely with Brand, Product Marketing, Content, PR, and Paid Media to ensure Noom shows up with intention across every channel. You'll also manage a direct report focused on community management and engagement. We're looking for someone excited about building a strategy from the ground up-not maintaining someone else's playbook. You Will Audit Noom's current social presence across all channels and deliver a data-backed recommendation on where we should play, at what cadence, and with what content approach on each platform. Define and own the organic social strategy across key platforms-including Instagram, Facebook, TikTok, YouTube, and Pinterest-establishing each channel's unique role, audience, and KPIs. Build and manage a cross-platform content calendar that balances brand storytelling, campaign support, product launches, and community engagement. Oversee the day-to-day management of Noom's social media accounts, publishing content on schedule, accounts are actively monitored, and the brand shows up consistently across platforms. Write sharp, platform-specific creative briefs that the content team can execute with confidence, and assess deliverables to ensure they deliver against their brief. Develop and execute a strategy for reaching and engaging with new, younger audiences-identifying the platforms, formats, and content angles that drive incremental reach beyond Noom's existing follower base. Monitor cultural trends, platform moments, and audience conversations in real time-identifying opportunities to insert Noom into the cultural conversation in ways that feel native and build genuine brand love. Own and optimize towards organic social KPIs, including reach, engagement, and social-attributed leads; identify top-performing content to amplify with paid media. Build an AI-powered approach to brand tracking, social listening, and competitive social monitoring-tracking peer brand performance, emerging content formats, platform trends, and shifts in audience behavior. Manage and develop a direct report responsible for social listening, community management, and engagement. About You If you're a social platform strategist who loves diving into what's working and why, thrives on building things from the ground up, and gets equally energized by rolling up your sleeves to make it happen-this role may be for you! You Have 5+ years of experience in social media, with a proven track record of driving organic reach, audience growth, and engagement. Deep platform fluency across Meta (Instagram + Facebook) and TikTok, with solid working knowledge of YouTube and awareness of Pinterest, Snapchat, and Reddit. Experience owning and managing social media accounts day-to-day-you know how to keep channels active, consistent, and performing, not just set the strategy. Strong command of platform analytics-you can pull data and distill insights from our social media management tool and native platform dashboards, identify what's working and why, and run experiments with rigor. Experience managing a multi-platform content calendar across concurrent campaigns and cross-functional stakeholders. Fluency in paid-organic synergy-you understand how to identify organic signals worth amplifying and how top organic performers should inform paid creative. Algorithm and distribution expertise: you think about discoverability and non-follower reach, not just broadcasting to your existing audience. Experience managing or mentoring a direct report is a plus, as is experience at a DTC, subscription,

Benefits

Additional Information

Noom is on a mission to help people live better, longer. We're a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We're a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you'll see the impact of your work on the world. Our Marketing Team Noom's Marketing team is responsible for bringing our mission to life-reaching people where they are and inspiring them to take the first step toward better health. From brand storytelling to growth campaigns, we build the awareness, trust, and connection that turns curious individuals into lifelong Noom members. Our Brand & Creative team sits at the heart of how Noom shows up in the world, and social media is one of our most powerful channels to do exactly that.

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