Sr. Brand Manager, Innovation

About the role

The Senior Brand Manager, Innovation is a builder and a sprinter - someone who can move from consumer insight to validated concept in compressed timelines. They are equally comfortable leading a cross-functional ideation session, briefing technical teams on formulation and cost targets, and presenting an innovation business case to a retailer - all in the same week. Reporting into the Sr. Brand Director, this highly organized professional will be responsible for upstream innovation design and developing strategic product concepts and positioning, for new functions and benefit spaces as well as new formats, championing them all the way to execution. This person will own both the 3-5 year innovation product pipeline and fast-cycle agile sprints. They will work closely with R&D, Operations, Sales, and Finance to ensure the products are hitting OKR's and targets from concept to commercialization. Functions and duties of this role include, but not limited to: Functions and duties of this role include, but not limited to: Drive the development of the Liquid I.V. 3-5 year innovation strategy and product pipeline with a distinct focus on new functional benefit spaces and blue ocean innovation (new formats, business models, categories). Stay up-to-date and regularly educate the team on emerging trends across relevant industries and competitors, particularly in the sustainability space, to identify new opportunities and perform ongoing competitive analysis. Lead agile innovation sprints end-to-end: from consumer tension identification and rapid concept development through iterative validation, formulation briefing, and commercialization - compressing timelines without sacrificing quality or business rigor. Analyze opportunity of product launches (size of total market, target audience, competitive analysis) and participate in all aspects of new product launch including pricing, packaging, benefits/key points of differentiation, product copy, asset creation, and pitch decks. Manage the claims for new product launches ensuring the products are competitive in the marketplace and speaking to the target audience's needs. Develop brand strategies and plans for packaging development, product/marketing qualification and forecasting. Own the innovation launch timelines, driving multiple product launches across the business. Support creation of product training documents and toolkits for brand marketing, sales, and education needs. Collaborate with a multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution, and summarizing results/learning).

Benefits

Additional Information

About Liquid I.V. This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company's mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V. We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work. Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. About our Team: We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us. At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

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