Growth Marketing Lead (Contractor/Fractional)

Requirements

• Ideal Experience
• 8-12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.
• Demonstrated ownership of qualified pipeline and revenue outcomes-not only campaign activity, website traffic, or lead volume.
• Experience building and optimizing integrated programs across several of the following: paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand.
• Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement.
• Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis.
• Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority.
• Strong executive communication, structured thinking, and judgment about where to invest limited time and resources.
• Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market.
• Strong executive presence, written communication, and structured thinking; able to influence without authority and produce clear plans and executive-ready recommendations.
• Deep alignment with CareMessage's mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact.
• Experience working successfully with clients who have small or resource-constrained Growth organization where prioritization is essential.
• NIce-to-have Experiences
• Experience marketing to FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety-net healthcare organizations
• Experience marketing products that involve EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity.

Additional Information

Improving Health Equity One Message at a Time! Many of us have had the experience of doing good work, but wondering if it is truly moving the needle. At CareMessage, our mission is clear: improve health equity for low-income populations across the United States. Every role here connects directly to that purpose. CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States. Powered by the Health Equity Engine™, the platform enables organizations to combine messaging, data, and interoperability to increase access to care, improve clinical outcomes, and address social drivers of health. With 22 million patients reached since 2013, CareMessage is the only patient engagement solution proven to improve health equity at scale. The team, many with lived experiences in these communities, leverages a nonprofit model to reinvest revenue into impact. CareMessage is the partner of choice for organizations committed to advancing health equity. We are a team of people who hold both compassion and accountability. We care deeply about the communities we serve, and we also hold a high standard for performance, collaboration, and integrity. If you are motivated by impact, energized by collaboration, and ready to bring your consulting/contractor expertise to CareMessage, we encourage you to apply. _____________________________________

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