About the role
MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence - bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 300 commercial partner relationships as at 31 December 2025, and had approximately 5.1 million Monthly Unique Users across its platform for the year ended 31 December 2025.
The Specialist, Lifecycle Marketing role operates as a centralized regional capability, the Specialist, Lifecycle Marketing defines and delivers the Group's overarching B2B and B2C lifecycle marketing strategy. This role is directly accountable for designing, architecting, and optimizing scalable, automated customer journeys that accelerate acquisition, activation, conversion, retention, and lifetime value across all regional markets.
Positioned at the intersection of commercial strategy, data-led customer insight, advanced marketing technology, and AI-driven workflows, you will establish unified lifecycle frameworks, automation standards, and performance disciplines for the Group. As a key partner to local business units, you will balance rigorous regional governance with localized enablement, empowering Country Managers and market teams to drive agile, market-specific execution.
Benefits
You will be entitled to a competitive salary and attractive benefits, including:Annual leave, birthday leave, tenure leave, international remote work leave, and moreProfessional trainings, career advancement and internal mobility opportunitiesCompetitive benefits including insurance and mental wellness programThe Specialist, Lifecycle Marketing will be responsible for:Strategic Leadership & GovernanceDefine and lead the Group's overarching lifecycle marketing strategy across the entire customer funnel, including lead nurture, onboarding, activation, engagement, retention, win-back, and cross-sell to drive long-term user value.Design and govern a regional "air-traffic control" content strategy framework to optimize frequency and sequencing across SingSaver, MoneyHero, Money101, and MoneyMax; mitigate message fatigue and audience overlap while maintaining the guardrails that empower local teams.Own the regional lifecycle marketing roadmap, systematically prioritizing initiatives based on growth objectives, customer insights, business impact, and operational feasibility.Omni-Channel Architecture & ExecutionOrchestrate complex, multi-step customer journeys across a unified omni-channel stack (Email, WhatsApp, App Push, and On-Site/In-App Notifications), ensuring a seamless, frictionless user experience across all digital touchpoints.Architect conditional logic, advanced segmentation, and cross-channel triggers utilizing behavioral, transactional, and demographic data to dynamically route users based on real-time behavior and lifecycle stage.Leverage AI-enabled tools and marketing technology to scale personalization, automate content creation/copywriting variations, and optimize dynamic send-times, ensuring appropriate guardrails and human oversight are maintained.Manage and optimize the CRM and marketing automation platforms, overseeing journey logic, campaign configuration, audience rules, and the integration of AI-enabled personalization and testing tools.Cross-Border Scalability & ExperimentationEstablish a rigorous, region-wide A/B/n testing and experimentation framework to scientifically measure lifecycle lift and incremental revenue.Champion a "test-and-learn" culture by actively extracting successful lifecycle tactics from individual markets and productizing them into scalable, localized playbooks for rapid regional deployment.Stakeholder Alignment & Local EnablementAct as the primary regional liaison between Centralized Data/BI, Regional Product, and Local Country Marketing Teams, translating complex data queries and product updates into highly targeted, market-nuanced commercial campaigns.Enable and support local country teams by providing centralized campaign frameworks, asset templates, audience logic, and operating standards that balance regional consistency with local agility.Analytics, Insights & ComplianceEstablish campaign KPIs, dashboards, and reporting routines, analyzing cross-brand performance to generate actionable recommendations for continuous optimization.Ensure all lifecycle campaigns strictly comply with applicable legal, regulatory, privacy, and brand requirements inherent to financial services and regulated environments.Developing lifecycle playbooks, governance processes, and operating standards to support consistency, quality, and scalability across marketsIn this role, we are looking for someone with:8+ years of expeRemote work options
Interested in this role?
Apply on the company's website.
Moneyherogroup · Hong Kong