Specialist, CRM & Loyalty

Responsibilities

• Develop and manage CRM reports, dashboards, and analytics to track customer behavior and campaign performance, providing insights and recommendations for improvement.
• Collaborate with the marketing teams to identify opportunities for CRM optimization and customer segmentation.
• Act as a subject matter expert for our CDP and analyze customer data to identify trends, segments, and opportunities for improving customer engagement and retention.
• Assist in the integration of new CRM technologies and tools, ensuring seamless data flow and system functionality.
• Partner with MarTech team in sprint planning to ensure CRM projects are prioritized and delivered
• Identify opportunities to improve CRM data or improve processes around data management, ensuring data is of the highest quality
• Support on key loyalty projects, including program enhancements & new feature rollouts & international expansion.
• Collaborate with regional partners to develop and implement strategies for growing and maintaining the customer database.
• You'll Need to Have:
• Bachelor's Degree or equivalent
• Ability to work in NYC office 3 days a week
• At least 2-3 years of experience in CRM analysis or a similar position.
• Strong knowledge of CRM & CDP Platforms and data analysis tools (e.g., SQL, Adobe Analytics, Excel, Google Analytics, Tableau).
• Strong problem-solving skills and the ability to work independently and as part of a team.
• Excellent organizational and communication skills.
• Analytical mindset with the ability to translate data into strategic insights.
• MK Perks:
• Generous Paid Time Off & Holiday Calendar
• Summer Fridays
• Internal Mobility Across Brands
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits
• Gym Discounts
• -
• At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.
• In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.
• Compensation Range:
• 70,000.00 - 80,000.00 USD

Requirements

• We are seeking a detail-oriented CRM & loyalty Specialist to join our Consumer marketing team at Michael Kors. This role sits within the Global CRM team which oversees database growth, customer segmentation, the KorsVIP loyalty program and the instore clienteling app.
• The ideal candidate will have a strong analytical background, excellent problem-solving skills, and experience with CRM & CDP platforms. You will be responsible for analyzing customer data to enhance our CRM strategies, drive customer engagement, and maximize customer lifetime value.

Benefits

Additional Information

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! -

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