Marketing Brand Lead(or Manager), Body Contouring Business Unit

Responsibilities

• Sales Target Achievement
• Meet or exceed sales targets for the product area, expressed in units, value, and other objectives on a quarterly and full-year basis.
• Development and Implementation
• Guide the design and implementation of all marketing activities, including innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities, and multi-stakeholder initiatives to meet strategic brand objectives.
• Ensure all in-field materials, strategies, and tactics are aligned to drive momentum of strategic brand objectives.
• Support development of customer plans, identifying product issues and objectives for each customer, and defining programs to address these.
• Lead the development of marketing inputs to the Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan, and coordinate preparation of the Long Range Plan to drive brand success.
• Manage A&P budget for the product and recommend timely reallocation of resources to the Marketing lead for maximum business impact.
• Marketing Analysis & Forecasting
• Contribute to the development of the ongoing marketing database to understand customer needs, market size, market growth, and competitive share position. Initiate market research projects as needed and own the process to completion.
• Contribute to the ongoing market research on size, growth, and share trends for Juvederm and competitors.
• Visit and make periodic calls to customers to gather firsthand information on market and industry trends and conditions, aiding territories in their sales efforts.
• Prepare product forecasts, constantly monitor inventory levels, and suggest process improvements.
• Patient-Centric Strategies
• Secure input and cross-functional stakeholder viewpoints to keep updating in a robust and accurate manner the Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings, and challenge and critique Brand Team strategies to ensure patient-centricity.
• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to the Brand Story.
• Leadership & Team Collaboration
• Continuously encourage Brand Team members' collaboration and foster team spirit. May be responsible for people leadership of other brand team members. Take accountability and responsibility for Brand Tea

Benefits

Additional Information

Job summary The position will be responsible for leading all aspects of marketing associated with Coolsculpting, developing and executing product marketing strategies, programs, and tactics that will meet or exceed target budget and market share. The role will also lead the comprehension of patient experience insights across the Brand and In Field Team, developing the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies. This includes CLM engagement and customization within AbbVie's business code of conduct, policies, and all applicable laws and regulations.

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