Digital Marketing Operations Specialist

About the role

As the Digital Marketing Operations Specialist, you are responsible for supporting the day-to-day execution, publishing, maintenance, and optimization of Rithum's website and digital content ecosystem. Working closely with Marketing, Product Marketing, Creative, Legal, and external partners, you execute website updates, content publishing, SEO enhancements, quality assurance testing, and content governance activities that ensure a high-quality digital experience. Success in this role requires strong attention to detail, technical aptitude, organizational skills, and the ability to leverage digital tools, analytics, and AI-enabled technologies to improve website performance, operational efficiency, and content discoverability.

Responsibilities

• Website Publishing & Content Operations
• Execute end-to-end publishing of website content, including campaigns, landing pages, product pages, resource content, and legal or compliance updates.
• Maintain and update website content within WordPress and related digital platforms.
• Coordinate and execute scheduled and ad hoc website updates while ensuring accuracy, consistency, and adherence to publishing standards.
• Manage incoming publishing requests and prioritize work across multiple concurrent projects and stakeholders.
• Coordinate with internal teams, developers, designers, agencies, and contractors to support timely and effective content delivery.
• Content Maintenance & Site Governance
• Maintain website content hygiene through content audits, page refreshes, content removals, and unpublishing activities.
• Implement and validate redirects, support URL management, and maintain internal linking structures.
• Identify and resolve content quality issues, broken links, outdated information, and user experience concerns.
• Support website governance initiatives by maintaining documentation, publishing standards, and operational processes.
• Ensure all website updates align with established SEO, accessibility, and user experience best practices.
• SEO, Analytics & Optimization
• Implement on-page SEO enhancements, including metadata updates, page structure improvements, internal linking, redirects, and keyword alignment.
• Support execution of SEO, GEO, and AI-driven content discoverability initiatives defined by digital marketing leadership.
• Assist with website testing, analytics validation, and conversion optimization initiatives.
• Support implementation and validation of analytics tracking, tags, forms, and measurement requirements.
• Monitor website performance metrics and identify opportunities for improvement related to content discoverability, engagement, and user experience.
• Cross-Functional Collaboration & Operational Excellence
• Partner with Marketing, Product Marketing, Creative, Legal, agencies, and external vendors to coordinate website updates and digital initiatives.
• Track requests, timelines, deliverables, and dependencies using project management and ticketing systems.
• Communicate project status, risks, and completion timelines to stakeholders.
• Develop and maintain process documentation, publishing guidelines, and operational playbooks.
• Leverage automation and AI-enabled tools to improve efficiency, streamline workflows, and enhance execution quality.
• Contribute to continuous improvement initiatives that strengthen website operations, content management processes, and digital marketing effectiveness.

Requirements

• 2+ years of experience in digital marketing, web content management, marketing operations, content operations, or a related field.
• Hands-on experience working with WordPress or a similar content management system.
• Basic understanding of HTML, CSS, website structure, and content publishing workflows.
• Familiarity with Google Analytics, Google Tag Manager, Google Search Console, or similar analytics platforms.
• Understanding of SEO fundamentals, on-page optimization best practices, and website governance principles.
• Experience supporting website updates, content publishing, quality assurance testing, or digital marketing operations.
• Strong

Additional Information

Rithum™ is the world's most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. Rithum is an AI-first organization, meaning AI is foundational to how we work, collaborate, and grow. Across all roles, employees are expected to leverage AI to move faster, work smarter, and create scalable patterns that improve execution and business outcomes.

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