Associate Creative Director, Copy (Health)

About the role

Grey Health is the culmination of the rich legacies of two powerhouse brands - Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and the Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity. Grey and TANK, while maintaining their distinct brands, leverage shared resources and strategic direction for global growth. POSITION OVERVIEW The Associate Creative Director, Copy will approach every brief with fresh eyes. You will create and inspire work that is superior across all channels, distinctive and famously effective. With a background as a Copywriter, you will set creative direction and offer hands-on guidance throughout client team projects, while displaying a cohesive understanding and can execute. Be an integral part of presenting the materials to clients and seeing the concepts through to production. Contribute to and supervise the development of concepts, pushing the team to take creative risks, creating work that is persuasive, unexpected, and exceeds client expectations, both in concept and execution.

Responsibilities

• Demonstrate comprehensive knowledge of the client's brand and the overall industry by leading in the briefing, concept, copy, and execution of cross-channel initiatives
• Inspires copy and creative direction and provide 'hands on' support and an advisory role throughout all projects
• Possesses highly advanced writing skills to effectively present a point of view, using logic, science+data, and a compelling storyline
• Able to research and develop new tone of voice guidelines for brands, as well as write comprehensive guidelines
• Provide creative copy direction and feedback to creative teams that ensures all work aligns with the client's objectives and strategies outlined in the brief
• Collaborate with ACD Art partner to develop conceptual ideas, lead the day-to-day team, and work closely with CD/GCD to ensure creative goals are being met
• Partner with account and strategy teams to ensure that the task is clear strategically at briefing stage, that the deliverables & timelines are clear and that the needs of the client are being met
• Participate and/or lead client meetings/presentations and develop client relationships
• Taking direction from creative leaders on creative development; take guidance and rework appropriately
• Work collaboratively with account and production team to maintain budgets and ensure that internal or client deliverables are executed on time
• Setting an example for the larger team through setting high creative standards and overall involvement in the larger agency initiatives
• Developing junior teams with careful and consistent feedback, mentorship and model behavior
• Assist with onboarding junior employees - training them on team, agency, and client procedures
• Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
• Remain curious about pop culture, social media trends and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation
• Good grasp of the competitive marketplace and the mindset of healthcare professionals, patients, and other audiences

Requirements

• At least 7+ years of industry experience in a well-established, creative role wi

Benefits

Additional Information

At GREY , part of WPP, we create Famously Effective ideas that move people, business, and the world forward - harnessing the power of creativity to solve business problems - for the world's most influential brands. Our core values - creativity, unity, empathy, and service - power the work we do in each of our 25+ studios across six continents. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . ASSOCIATE CREATIVE DIRECTOR, COPY

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