Senior Marketing AI & Systems Manager

About the role

Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Responsibilities

• How you'll make an impact:
• Lead the identification and prioritization of AI use cases across the marketing organization, with a focus on efficiency, speed to market, and campaign performance
• Build multi-step automated systems that eliminate manual effort and accelerate execution - including automated campaign planning, CRM personalization, lifecycle automation, and intelligent briefing workflows
• Design and deploy AI-powered agents and assistants that transform simple inputs - such as target audience, segment, and campaign goal - into complete channel plans, budgets, content briefs, and activation task lists
• Connect AI systems to Geotab's sources of truth, including brand guidelines, product documentation, case studies, campaign performance data, and our CRM and marketing automation platforms, to ensure all outputs are accurate, on-brand, and strategically aligned
• Implement governance frameworks including citation tracking, tone validation, PII redaction, and human-in-the-loop review steps to ensure AI outputs meet our quality and compliance standards
• Monitor AI system performance across usage metrics, output quality, cost efficiency, and adoption rates; continuously iterate to improve reliability and value delivery
• Prototype and implement LLM-powered tools that support rapid content generation, A/B testing, and the creation of campaign and landing page variants at scale
• Develop and maintain machine learning approaches to forecast marketing trends, predict customer behavior, and surface insights that inform campaign strategy and budget allocation
• Rapidly prototype AI solutions and transition them into stable, scalable production environments - balancing speed of experimentation with engineering rigor
• Ensure all AI systems meet enterprise standards for data privacy, security, and governance throughout the full development lifecycle
• Own the marketing technology stack strategy and roadmap, with respon

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