Social Medial Marketing Manager

About the role

Social Medial Marketing Manager Are you a creative and strategic thinker? Do you have a proven track record of launching forward-thinking social media campaigns? Are you someone who understands how business-to-business (B2B) social media is evolving into a meaningful growth lever - across influence, trust, category creation, and pipeline? Salsify is seeking a social media marketing specialist with experience in B2B strategy to lead the development, launch, and management of our social media strategy to drive brand awareness, community building, and lead generation on LinkedIn and other relevant social channels. As a team that prioritizes innovation and creativity, we're excited to experiment with new ways of engaging on social media with our B2B audience - and are seeking someone who wants to test and learn with us. We're eager to amplify executive thought leadership, shape conversations around exciting new industry topics like agentic commerce, and build an engaged community within our space. This role will report to the director of growth marketing and work closely with content marketing, design, and video teams, as well as cross-functionally with other marketing departments to support marketing campaigns. Salsify is redefining how brands succeed on the digital shelf and in the emerging era of AI-driven agentic commerce. This role offers the opportunity to shape and grow a modern B2B social media program, influence how an industry leader shows up in public conversations, and collaborate with executives, customers, and partners to tell stories that drive awareness, engagement, and business impact. Please submit your resume and a short cover letter includes a short summary of a B2B social media campaign you created that makes you feel proud. Here's how you'll make an impact: Develop, launch, and manage a cutting-edge social media strategy for a B2B software-as-a-service (SaaS) company to drive brand awareness, community building, and lead generation. Oversee community management and growth on LinkedIn and other relevant social media channels by implementing audience development strategies and executing engagement initiatives to build an engaged, loyal audience. Establish and curate a social media content calendar for LinkedIn and other relevant social media channels, collaborating with cross-functional teams and external partners to support marketing campaign success. Ideate, produce, and publish written content on social media, such as posts, polls, newsletters, and articles, as well as multimedia content like graphics and videos, continually experimenting with new formats to drive audience engagement and conversion. Develop and drive an executive thought leadership program, collaborating with key leaders to help them manage their social media presence, to help them optimize their personal brands for greater reach and influence. Implement a social search optimization (SSO) process to drive organic search rankings across LinkedIn and other relevant social media channels. Establish a social listening program to monitor competitor and category conversations to bring forward timely insights that shape our social media strategy and help us lead category conversations. Establish a performance measurement, reporting, and optimization processes to ensure our social media strategy stays ahead of the latest industry shifts, trends, and technologies. Here's what you'll bring to our team: Three or more years of experience working in social media marketing or a related roles where you owned social media strategy development and execution. Experience developing B2B marketing strategies for LinkedIn or other relevant social media channels (e.g. X, Reddit, YouTube, TikTok, Threads, Instagram, or other

Additional Information

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market. Learn how the world's largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf. At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.

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