Marketing Enablement Analyst Senior

About the role

Our Marketing Enablement Analyst Senior utilizes quantitative and qualitative analysis to provide thought-leadership on evolving industry trends, market developments, USAA's strategic direction, regulatory environment, and macroeconomic trends for the business unit. Provides insights and information-based context for key stakeholders in the business unit to effectively manage, influence, and impact line of business strategy. The Analytics Enablement team, part of the Marketing, Strategy & Analytics (MS&A) organization, works in service of frontline Marketing Analytics and Media Execution teams across USAA's lines of business. Our vision is to ensure USAA's Marketing organization has industry-leading marketing analytics data for measurement models, reporting and ad hoc analytics to support the marketing campaign lifecycle. MS&A delivers quality data solutions, measurement models and reporting solutions to the Association and assists Marketers with drawing insights to make informed, data-driven marketing decisions and ensure return on market investments. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is not available for this position.

Responsibilities

• Collaborates with key stakeholders to identify key business assumptions and hypotheses around line of business strategy.
• Continuously refines hypotheses and identifies business questions to explore further.
• Facilitates the integration of the analytic strategy and business strategy.
• Develops the analytical framework and blueprint to answer business questions identified in the business portfolio, product, or member experience.
• Collaborates with key stakeholders to evaluate and uncover strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience.
• Applies analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals.
• Leverages advanced data-driven problem-solving techniques to manipulate and interpret business results.
• Translates findings into insights for strategy management and execution.
• Communicates the significance of strategic insights to senior leaders and other key stakeholders to drive business decisions.
• May provide guidance and on-the-job training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
• What you have:
• Bachelor's Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• Experience identifying business needs and managing strategic plans driven by qualitative/quantitative analysis and market insights.
• Demonstrated experience using data analytics to formulate data-driven insights and influence business decisions.
• Experience performing complex data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python, SQL, Snowflake, SAS, Adobe Analytics).
• Demonstrated experience in project management.
• What sets you apart:
• Experienced with media/social/audience data management (Agency experience preferred), digital marketing analytics (Adobe Analytics preferred), Salesforce MarTech and Reporting solutions (Data360, Marketing Cloud and Tableau preferred), cloud-based data warehouses (Snowflake preferred)
• Experienced liaison with various partners (engineering, architecture, etc.), marketing stakeholders/executive leadership, and vendors; to ensure data enablement

Benefits

Additional Information

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

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