Campaign Manager - 6 month FTC
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Responsibilities
- Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
- Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
- Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
- Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
- Establish rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance.
- Partner with our Customer Experience/Sales and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.
- WHAT YOU BRING:
- 2-5 years experience in lifecycle email marketing or CRM.
- Self-driven and motivated to work in a fast-paced, dynamic environment.
- Knack for writing or collaborating on great copy.
- Strong analytical ability with test and learn mentality.
- Previous experience with marketing automation software (Adobe AJO, AEP, Iterable, Braze, Klayvio, Customer.io).
- Intense curiosity about data and the insights it holds about our customers.
- Comfortable editing HTML is a plus.
- Able to seamlessly collaborate with cross-functional teams.
- The anticipated annual salary range for this position is $60,000 - $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.
Benefits
Additional Information
Campaign Manager Toronto, hybrid DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. This is a 6 month fixed term employee contract. This posting reflects an existing vacancy. JOB PURPOSE This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. We're seeking a dynamic Campaign Manager to join our Growth team and take our customer experience to the next level. As Campaign Manager, you will help develop the strategy and manage our customer nurturing and re-engagement experience across email, push and SMS. This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time drives conversion and revenue for the business.
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Company Intel
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