CB&I Practice Specialist, SA&I, India

Responsibilities

• Solution Ownership and Commercial Growth
• Accountable for CB&I portfolio, especially - Consumer studies including U&A , segmentation and shopper studies + Syndication, which are core to CB&I.
• Close partnership with India commercial leaders in defining the outreach for the above and EEMEA CB&I Practice leader (specific consumer + syndication focus)
• Identify the solutions / study types with the highest revenue opportunity
• Ensure India needs are met in product development & marketing roadmap
• Provide India teams visibility to product plans and timelines
• Providing the necessary training to the commercial team to enable strong client engagement across U&A, Segmentation, Shopper studies and custom work.
• Solution Enablement
• Drive a step-change in how CB&I solutions are understood, positioned and adopted across clients and internal teams
• Build a strong India community around these solutions' portfolio:
• A community that is formed with Sales & Delivery teams
• Cross industry and client's opportunities / Best practice sharing
• Create and maintain central Knowledge Management drives to enable the community
• Partner with the India practice lead to build and execute the Go-to Market plans for CB&I Practice solutions under remit:
• Campaign calendar (including client roadshows / outreach) & content
• Commercial Decks / Proposal Decks
• One pagers, Pitch decks , Battle cards
• Create and coordinate TL, Webinars and Industry Events (with Inside Sales support)
• Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation, etc).
• Ensure that India Client business partners are enabled with best-in-class training materials:
• Ensure sales decks & 'pitch perfect' examples are available
• Develop automated gift of content (in partnership with Inside Sales)
• Execute and coordinate the training plan
• Connect with account leads and Practice counterparts in other countries to identify opportunities to apply in India
• How to Operate?
• Play a visible role in shaping India's CB&I agenda and influencing regional priorities
• This is a individual contributor role and reports to India CB&I & B&M Practice leader supporting India. Additionally, the role requires working on regional pitches and supporting EEMEA countries
• The role requires Strong alignment with commercial leaders in India and Regional Practice leader
• Connect with business partners in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on
• Accountable for new product activation
• Partner with account teams on strategic client engagements, bringing in solution expertise, shaping proposals and leading key pitches where required
• Lead / heavy support to major RFPs
• Proposal writing for inbound briefs and supporting the Vertical sellers
• Continuous support to India sales teams in the definition of the best solution for client specific needs - Where to pitch what and how
• Identify white space in the portfolio / unmet client needs
• Financial Management
• Drive business performance across revenue, pipeline development and solution adoption metrics
• Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets
• Master's degree or a Diploma in Marketing
• Minimum 10-12 years' experience in the Marketing, Customized Research industry
• Prior working experience on Segmentation and U&A studies is a must and experience in Shopper studies will be an added advantage.
• Has knowledge of research techniques and methodologies
• Has strong analytical skills and business commercial acumen
• English level: advanced oral and written
• High Negotiation, Problem Solving & Communications Skills
• Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
• Influence skills, good level of relationship / networking, internal and external
• Self-starter with solid organizational and planning skills
• High level of energy, motivation, drive, enthusiasm, initiative, commitment and professionalism.

Benefits

Additional Information

Location: Gurugram or Mumbai Job Description: This role sits at the intersection of domain expertise and commercial impact - driving the growth of foundational research solutions, while being anchored in research thinking and conceptualising solutions to address client's business problem.

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