Associate Manager, Toy Marketing - Jurassic World Action Figures

About the role

We are currently seeking an Associate Toy Marketing Manager for our Jurassic World Action Figures, Global Brand Team. On the Global Brand Marketing team, we oversee the global brand strategy, developing and managing the toy line, and spearheading marketing plans for regional teams to execute in market. The Associate Toy Marketing Manager will play an important role in setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Sr. Manager and cross-functional teams, the Associate Toy Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce. What Your Impact Will Be: Ensure all brand marketing projects are supported by business strategy, objectives and insights Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights Communicate regularly with regional teams and lines of business to ensure needs are being met Actively manage licensor partner relationship through business performance reporting, product line development updates, and other ad-hoc requests to ensure alignment Prepare for and deliver presentations that convey a strategic message to large audiences Present with confidence to drive brand strategy and products Brief and develop marketing assets by working with internal teams and external agency partners Help develop global marketing campaigns for execution at a local level Monitor key trends, brands and competitors' performance in all markets Lead global business reporting and analysis Act as point of contact for brand inquiries and dissemination of brand information and assets Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barb

Requirements

• 5+ years (3 years with MBA) experience in marketing, preferably in product development
• Experience with company/product/marketing that is rooted in consumer trends
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Passion for toy and entertainment
• How We Work:
• We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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