Media Specialist, Biosciences
External
Genscript · Piscataway, NJPrepare for this interview
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Responsibilities
- Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels.
- Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks.
- Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation.
- Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements.
- Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team.
- Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations.
- Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting.
- Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting.
- Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input.
- Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards.
Requirements
- 1-3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology.
- Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms.
- Exposure to supporting marketing events, including cross-regional coordination or campaign amplification.
- Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel.
- Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques.
- Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets.
- Good verbal and written communication skills to summarize results and share updates with the team.
- Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.
- #LI-EB1
- #GS
Benefits
Additional Information
About GenScript Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions. Job Title: Media Specialist, Biosciences Location: This role is onsite in Piscataway, NJ. We are only seeking local candidates or candidates willing to relocate to New Jersey. The estimated salary range is $75,000 - $85,000, depending on experience level.
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