GTM Engineer

Responsibilities

• Design, build, and optimize multi-channel outbound sequences using Clay-based enrichment workflows and n8n automation pipelines, connecting firmographic signals, technographic data, and intent sources to personalized outreach at scale.
• Build and maintain prospect lists and enriched account profiles that give BDRs and AEs the context they need for relevant first conversations: not generic outreach.
• Own the signal-based selling infrastructure that detects buying triggers (technographic changes, competitive displacement events, expansion indicators) and routes the right signal to the right rep at the right time.
• Build and manage automated nudge sequences for stalled transactional deals, detecting inertia from CRM stage duration and engagement data, and triggering follow-ups without requiring AE manual tracking.
• Own CRM health: automated deduplication routines, data validation at point of entry, integration monitoring between the CRM and connected tools, and periodic audits that catch data decay before it degrades pipeline reporting.
• Build upsell signal detection and churn risk systems for the CS team: flagging expansion triggers, declining usage, champion departure, and billing anomalies, then connecting those signals to automated outreach workflows.
• Evaluate, integrate, and manage the AI-powered GTM tooling stack, separating what actually compounds our advantage from what generates noise.
• Outcomes you will drive:
• Grow outbound pipeline: qualified opportunities and meetings booked through your automated sequences, enrichment workflows, and signal-based targeting, measured in dollars.
• Improve win rate: deals touched by your systems close at a higher rate, driven by nudge sequences that prevent stalling, Economic Buyer outbound campaigns, and enriched account context that sharpens every first call.
• Raise CRM data quality: contact accuracy, completeness, duplicate rate, and data freshness tracked on a composite health score and reviewed quarterly.
• Build expansion pipeline: upsell and cross-sell opportunities sourced from the signals you detect and the automated outreach workflows you connect them to.
• Reduce customer churn: early warning systems for declining usage, billing anomalies, and champion departure that trigger re-engagement before a customer has already decided to leave.

Requirements

• 3+ years in growth marketing, revenue operations, or a similar technical GTM role in a B2B environment.
• Hands-on experience building in Clay, n8n, Zapier, Make, or AirOps at a meaningful level of complexity: multi-step workflows, conditional logic, API integrations.
• Fluent in data enrichment tooling: Exa, Firecrawl, MarketBetter, or comparable at scale
• Comfort working directly with APIs, webhooks, and data integrations; ability to read and write scripts (Python, JavaScript, or SQL) is a strong plus.
• Experience with CRM administration (HubSpot or Salesforce) and a real understanding of how data quality drives pipeline accuracy and outbound effectiveness.
• Fluency with AI tools and a track record of applying them to actual GTM workflows, not just experimenting with them.
• Cross-functional experience

Benefits

Additional Information

About Hologram Hologram is building the future of IoT connectivity, delivering internet access to millions of connected devices worldwide. We process over 5 billion transactions per month across our global infrastructure, this isn't just another app, it's the invisible backbone powering everything from fleet tracking to smart city infrastructure. We tackle challenges of scale, reliability, and performance that few companies face. What makes a Hologrammer? We look for people with insatiable curiosity and an uncompromising commitment to excellence. Hologrammers are the type who dig deeper when things break, ask 'why' before 'how,' and aren't satisfied until the solution is bulletproof. You'll love working here if you: Value tenacious ownership of outcomes: You don't hand things off and move on. You stay accountable to whether what you built is actually working, and you care about the result, not just the delivery. Build systems that outlast your involvement: You care about the design, not just the output. Clean logic, clear architecture, documentation that actually reflects how it works. The goal is a system that runs well and scales cleanly, whether you're the one maintaining it or not. Relentlessly pursue growth: You're genuinely curious, not just about the tools but about getting better at the work itself. You follow what's new, question what you built last quarter, and always have a sense of what you'd do differently next time. GTM Engineer About this role The GTM Engineer owns the automated infrastructure that turns target account lists into outbound campaigns, buying signals into rep alerts, and CRM records into reliable data. Sitting at the intersection of Marketing, Sales, and Revenue Operations, this role powers our full revenue lifecycle from first touch to expansion.

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