Lifecycle Marketing Manager

About the role

AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world's leading automation platform for ecommerce merchants. AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system-giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint. AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses-including Samsung, Gymshark, Mejuri, Dr. Squatch and Alo Yoga-rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases. Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide. Your Mission: The Lifecycle Marketing Manager will play a key role in scaling AfterShip's email and lifecycle marketing program, working closely with the Senior Lifecycle Marketing Manager to bring campaigns and programs to life across the full B2B customer journey. This role sits within the Product team and plays a central part in executing lifecycle strategy - supporting flagship programs (eg: lead nurture, onboarding, feature adoption) while owning lifecycle communications for key business stakeholder areas such as Product, Research, and Partnerships. You will report to the Head of Product Marketing and work day-to-day alongside a close-knit set of stakeholders: Product Marketing, the Product Growth team, Revenue Operations, Marketing Automation, Design, and Customer Success. This is a remote position, with a preference for candidates in Canada (Pacific time zone preferred). This role requires collaboration with teams located in Asia and Europe, which may require working outside of regular business hours 1-2 times/week. This is a role for someone who thrives in ambiguity, brings structure where processes are still being built, and is energized by the opportunity to make a real impact in a high-growth environment. You will not be handed a fully built playbook - you will help write it.

Responsibilities

• Strategy & Execution
• Build and execute automated email journeys, triggered campaigns, and in-app programs across the B2B customer journey
• Develop audience segmentation using firmographic and behavioral data
• Continuously test and optimize through A/B and multivariate experiments
• Campaign Execution
• Deploy email campaigns across formats: promotional, behavioural, drip, and product updates
• Own in-app marketing touchpoints (tooltips, banners, modals) in partnership with the Product Growth team
• Write compelling copy, collaborate with Design, and manage the campaign calendar
• Ensure data hygiene, list health, and compliance with email best practices (deliverability, CAN-SPAM, CASL, GDPR)
• Performance & Insights
• Track core KPIs: open rates, CTR, conversion, pipeline influence, and revenue attribution
• Build dashboards in Tableau and Google Analytics to connect email engagement to revenue outcomes
• Cross-functional Collaboration
• Partner with Product Marketing, Product Growth, Revenue Operations, Marketing Automation, and Customer Success
• Keep campaigns aligned with product positioning, feature launches, and customer goals - across time zones
• Process Building
• Document workflows, campaign processes, and playbooks as the lifecycle function matures
• Bring structure where it doesn't yet exist - you'll help write the playbook, not just follow it
• Who We're Looking For :
• 3-5 years of experience in lifecycle, email, or CRM marketing, ideally in a B2B SaaS environment
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Hands-on experience executing full-funnel email programs from brief through to analysis - you have done the work, not just managed it
• Experience with HubSpot or similar email service provider / marketing automation platform is required (e.g., Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, Braze etc.)
• Strong understanding of audience segmentation, behavioural triggers, personalization, and customer journey mapping
• Solid analytical skills - you can pull your own reports, interpret campaign data, and translate insights into action
• Experience with A/B testing and a structured, hypothesis-driven approach to optimization
• Familiarity with deliverability best practices and email compliance requirements (CAN-SPAM, CASL, GDPR)
• AI fluency - comfortable using

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