Freelance Brand Motion Designer - Performance Marketing/Social (Philippines)
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About the role
Marketing's mission at Canva is for Canva to become "the most loved brand in the world." Canva's International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets. As part of the International Marketing Group, our SEA Marketing team drives Canva's growth by blending global strategies with hyperlocal insights. We aim to create meaningful connections with users in the Philippines through local campaigns, localized moments, and evergreen creative initiatives across performance marketing, brand, events, partnerships, social, community engagement, and other growth channels. The designer will work directly with the SEA Growth Marketing team, supporting the creation of engaging, locally resonant creative content that amplifies our presence in the Philippines. Other stuff to know We make hiring decisions to engage contractors based on your
Responsibilities
- Design and adapt static, video, and motion ads across Meta, TikTok, Google, and Display.
- Edit and optimize UGC videos for ad sprints.
- Collaborate with marketers to translate strategy and insights into effective creatives.
- Contribute to conceptualization for growth marketing campaigns and lifecycle assets.
- Ensure all outputs are optimized for channel specs, on-brand, and localized for PH market.
- Share creative learnings and insights to strengthen future testing and production.
- You're probably a match if
- You'll succeed in this role if you're a resourceful, detail-oriented creative who's passionate about design, social media, and creating content that resonates with local audiences.
- Key competencies & attributes:
- Strong design portfolio showcasing digital ads, motion graphics, or UGC video edits.
- Proficiency in design tools
- Experience creating content for Meta, TikTok, Google Ads, or other performance channels.
- Comfort working in a fast-paced, test-and-learn environment.
- Strong attention to detail with the ability to adapt creative concepts across multiple formats and sizes.
- A collaborative partner who can work closely with marketers and other creatives.
- Understanding of local Filipino cultural trends and how to translate them into design.
Benefits
Additional Information
Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Manila so we can best support our teams and keep collaboration flowing. This role is a 6 month freelance engagement. This would suit someone who has availability aprrox. 30 hours a week, however you will be paid on a pay per output model. What you'd be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. We're looking for a Freelance Brand Motion Designer (Growth Marketing) to join Canva on a 6-month freelance engagement. In this role, you'll focus on performance creative production with a strong emphasis on motion design , delivering ad assets, UGC edits, and lifecycle visuals for our PH market. You'll work on both always-on creative sprints across paid channels such as Meta, TikTok, and Google Display, and campaign deliverables across owned channels such as lifecycle emails and app store assets. You'll collaborate with marketers on creative concepts and ad visuals, ensuring outputs are both on-brand and optimized for performance. At the moment, this role is focused on: Supporting Canva's PH growth marketing efforts by designing and iterating ad creative for performance marketing testing & UGC sprints. Partnering with marketers and channel owners on creative conceptualization, channel and market best practices, and creative test scaling across other channels and formats. Monthly creative sprint ad assets in both static and motion/video format (1:1, 9:16, 16:9) Monthly UGC/lo-fi style video sprints and experiments (e.g. hook and CTA testing, editing) Display GIF/banners and app marketing assets for always-on creative refreshers and local seasonal campaigns Email, in-app, and app storefront campaign banners to support local campaigns and experiments.
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