Product Manager - Payments Marketing

Responsibilities

• Product leadership:
• Lead the day-to-day product lifecycle by defining scope, capturing requirements, and driving initial product releases.
• Ensure execution is aligned with the overarching strategy of the In-App Storefront product line as set by the Product Lead, with a focus on validating product-market fit and enabling early adoption.
• Technical product management:
• Collaborate with Engineering to design and validate technical solutions, including authentication models, SDK flows, and merchant integration requirements, ensuring scalability, security, and reliability.
• Cross-functional collaboration:
• Partner with Engineering, Delivery, Commercial, and Partner teams to ensure smooth technical implementation of SDKs, APIs, and integrations that enable merchants and wallet partners to embed storefront and marketing capabilities.
• Execution alignment and stakeholder communication:
• Manage priorities, track progress against deliverables, and communicate updates to stakeholders across the business, escalating risks and dependencies to the Product Lead as needed.
• Data-driven decision making:
• Establish success metrics and measurement frameworks for pilot launches.
• Use data from early experiments and partner integrations to validate assumptions, guide iteration, and identify areas for improvement.
• Market analysis and positioning:
• Stay close to industry trends, wallet ecosystems, and merchant needs to identify the most viable opportunities for adoption.
• Gather insights from competitors and adjacent offerings to refine product positioning and inform go-to-market priorities.
• Platform integration foundations:
• Partner with Engineering to develop APIs, SDKs, and integration features that make onboarding early partners straightforward.
• Prioritize flexibility and adaptability to support a variety of partner use cases, with scalability considerations built into the design for future growth.
• Stakeholder communication:
• Act as a key liaison between product teams and leadership, ensuring transparency and alignment on priorities.
• Present roadmaps, updates, and outcomes to stakeholders, gathering feedback and adjusting plans as needed.
• Measures of Success
• Adoption & Growth: Successful onboarding and adoption of In-App Storefront products by early wallet and merchant partners. Measurable increases in usage and engagement through pilot programs and initial market launches.
• Customer & Partner Success: High levels of satisfaction from partners, measured by smooth integrations, feedback from pilots, and early indicators of product adoption and retention.
• Product Delivery & Performance: Timely delivery of MVP and subsequent releases, with well-documented APIs/SDKs, minimal technical issues, and strong collaboration with Engineering to ensure stability and reliability.
• Innovation & Development: Iterative delivery of new features and enhancements based on pilot learnings and partner feedback. Demonstrated ability to balance innovation with execution discipline.
• Market Validation: Evidence of product-market fit demonstrated through m

Additional Information

Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace. Department - Product Management Reports to - Group Product Manager, Payments Marketing Role Purpose The Product Manager (PM) will be responsible for the design, development, and delivery of Boku's In-App Storefront and Marketing products. In-app marketing creates a new direct-to-consumer channel for merchants by enabling them to engage users through storefronts, offers, and promotions embedded within payment partner mobile applications. This unlocks a powerful way for merchants to drive incremental sales, strengthen brand presence, and reach consumers directly inside the digital ecosystems they use every day. The PM will play a key role in bringing this product line to market by translating strategy into execution. They will work closely with engineering, delivery, and commercial teams to define requirements, manage the backlog, and oversee timely product releases. By ensuring the delivery of high-quality SDKs, APIs, and integrations, the PM will enable wallet and app partners to support merchants in reaching consumers effectively, while contributing to Boku's growth through new revenue-generating opportunities.

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