Global Marketing Director

Responsibilities

• Brand equity development
• Inspire & drive brand vision and audience planning, contribution to Brand Strategy
• Own brand identity and management including brand heart and holistic brand language (HBL)
• Lead and build compelling, superior and differentiated brand ideas that create short- and long-term impact, and can be applied seamlessly across platforms, channels and touchpoints .
• Embed modern marketing initiatives behind creator strategy, social first environment and advanced audience planning and segmentation.
• Partner with tech and agencies to lead data and digital strategies including integrated consumer experience, search optimization, marketing automation and more
• Act as brand strategist; lead initiatives behind brand architecture , message hierarchy and market archetype .
• Leverage and embed strategic planning tools, e.g., Task Maps & Consumer Experience Journey, partnering with CBIA Lead to ensure this is kept updated with latest global insight
• Lead connections planning guidelines development and rollout, partnering with agency and media teams based on data and insights to achieve brand strategic priorities
• Lead brand guardrails development, partnering with markets to support understanding and adoption
• Collaborate with wider brand team (Innovation, Market Engagement & Performance, Design) and cross-functional partners ( e.g. R&D, ComEx ), to ensure a cohesion of innovation, comms, design and link to overall brand strategy
• Exceptional team leader
• Set direction, empower, motivate and guide the team of direct reports, setting strong behavioral examples in personal development, demonstration of values and engagement of a diverse workforce
• Why you?

Requirements

• We are looking for professionals with these required skills to achieve our goals:
• Bachelor's degree in Marketing, Business, or related field
• Track record of significant contribution to the strategic planning process, at both a Category and Brand level
• Significant brand building/marketing experience - brand positioning, brand architecture and general brand stewardship, with ability to lead complex projects within matrixed organization
• Track record in the use of insights and data to drive strategic decisions and create enduring, distinctive and meaningful brand ideas across multiple channels/contexts with fit for purpose creative
• Highly developed commercial acumen with experience in P&L/budget management, pricing/mix/promotional strategies, brand architecture; with a focus on performance
• *The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
• The salary range for this role is $ 187,946 - $281,919 USD annually + bonus

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Global Marketing Director, Equity is an enterprise leadership role responsible for building a meaningful and distinctive brand including brand identity, architecture and campaign content. You will join the Global Brand Team. You will partner with key stakeholders all functions, including ComEx , QSC, R&D finance and with the rest of the brand team - especially Innovation, Design, Expert and Market Engagement. We expect you to have a deep understanding of the consumer, capable of aligning global interests while effectively accommodating local market nuances and consequently strategizing and delivering growth for Advil globally and for the 6 OUs.

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