Marketing Quality Manager (L09)

Responsibilities

• Manage marketing campaign data file processing for specific SYF clients
• Advise internal process owners and client teams on file selection, targeting, and segmentation best practices
• Partner with internal/external teams to execute campaign files: define requirements, manage deliverables, and audit fulfillment files
• Improve and streamline the fulfillment campaign data file validation process
• Serve as SME for validation tools, SYF data warehouses, segmentation reporting, suppression/exclusion rules, and file outputs
• Analyze quality data to identify trends/risks; report findings and recommendations to Surveillance, Legal, Compliance, Internal Audit, and leadership
• Drive quality governance, ensure compliance, and enable continuous improvement
• Monitor quality KPIs and develop action plans to improve performance
• Collaborate cross-functionally to ensure consistent quality standards
• Ensure Offer Review Board controls are followed and campaign file outputs meet SYF compliance guidelines
• Required Skills/Knowledge:
• Degree in Statistics, Mathematics, Operations Research or with minimum 4+ years of working experience in preferably Marketing relevant experience.
• 3+ years of experience in Quality Assurance, Operations Excellence, and Automation.
• 3+ years of experience in using SAS and Python.
• Strong knowledge of QA processes, quality frameworks, and governance models.
• Hands-on experience with automation tools, AI platforms, or workflow automation technologies.
• Proven capability to assess and implement new technologies and tools effectively.
• Exemplary strategic thinking, and stakeholder management abilities.
• Problem-solving skills, with a proven ability to collaborate effectively within cross-functional teams.
• Desired Skills/Knowledge:
• Exceptional problem-solving abilities coupled with a keen eye for detail. Proficient in utilizing SAS, SQL, Python, Power Apps, Power BI and various other database languages.
• Previous experience maintaining customer/client/vendor relationships
• Strong problem-solving skills & attention to detail
• Proven ability to manage, execute and validate fulfilment campaigns in a detail-oriented environment
• Comprehensive knowledge of campaign execution methodologies and Agile reporting practices. In-depth understanding of artificial intelligence principles, encompassing neural networks, deep learning, natural language processing (NLP), and computer vision.
• Skilled in AI and insights tools, with experience in platforms such as Workfront.
• Eligibility Criteria: Degree in Statistics, Mathematics, Operations Research or with minimum 4+ years of working experience in preferably Marketing relevant experience.
• Work Timings: 12PM to 9 PM IST

Benefits

Additional Information

Job Description: Role Title: Marketing Quality Manager (L09) Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities, for all to take up leadership roles. Organizational Overview: The Marketing Quality role involves analyzing campaign execution processes, identifying issues, and reporting them for corrective action while updating identification methods as processes evolve. Also works with Cardholder Documents Quality Analyst to ensures high-quality customer communications by testing, identifying issues, analyzing trends, preparing reports, and recommending improvements to maintain quality standards. Role Summary/Purpose: Marketing Quality Manager is responsible for validating marketing campaigns. responsible for ongoing ORB and QA activities that assist in mitigating the risk within marketing campaigns with improved policy, procedure, processes, systems and training of the Cosmos Platform data. Additionally, they may develop and implement quality assurance procedures to enhance marketing performance and customer satisfaction.

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