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Enterprise Marketing Manager

External
Full-timeOn-site1w ago
LeadershipMoveRouting
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About the role

We have enterprise accounts, enterprise ambition, and a growing dual-product portfolio. What we need now is someone who knows how to build a marketing motion that wins new logos at the top of the market and accelerates growth within the accounts we already have. This is a strategic and hands-on role for an enterprise marketer who understands what it takes to win complex, multi-stakeholder brand relationships and expand them over time. You will build the programs, campaigns, and field initiatives that create new enterprise opportunities and deepen the ones already in motion - in equal measure. You will report directly into the VP of Growth Marketing, alongside Digital Marketing, Customer Marketing, and Content and Creative. That structure is intentional. It means you have direct access to the demand generation engine, the customer lifecycle programs, and the creative and content resources you need to build enterprise marketing that actually works. This role requires someone who can blend digital marketing excellence with enterprise field activity - combining the targeting precision of an ABM specialist with the relationship-building instincts of a field marketer, and the commercial sharpness to work effectively across a portfolio that spans Duetto's core Revenue and Profit Operating System and our HotStats profitability intelligence business. If you've opened enterprise doors before, know how to build programs that deepen engagement and expand revenue within established brand relationships, and can move comfortably between digital campaign execution and in-person field activation - this is your role.

Responsibilities

  • Enterprise account strategy and ABM
  • Build and own the enterprise marketing strategy - identifying target accounts, defining engagement tiers, and designing programs that move prospects from awareness to active opportunity
  • Develop and execute account-based marketing programs in close alignment with the enterprise sales team - ensuring marketing investment is focused on accounts that matter and every touchpoint serves a commercial purpose
  • Create multi-channel account engagement plans that blend digital, content, field, and event activity - adapting the approach for where each account is in its journey
  • Work closely with enterprise sales leadership to understand account priorities, commercial blockers, and stakeholder maps - and build marketing activity that addresses them directly
  • Enterprise account expansion
  • Build and run programs designed to deepen engagement and grow revenue within existing enterprise accounts - identifying the right contacts, the right moments, and the right marketing plays to accelerate expansion
  • Develop account-level marketing strategies that reflect the maturity and complexity of established enterprise relationships - moving beyond acquisition thinking to long-term brand and revenue growth
  • Work with the customer success and sales teams to surface expansion opportunities and build the marketing programs that support them
  • Ensure enterprise accounts are engaged across the full portfolio - creating visibility and demand for solutions they are not yet using
  • Demand funnels and internal routing
  • Build structured demand funnels for enterprise - defining how inbound and outbound signals are captured, qualified, and routed to the right internal teams to drive both new business and expansion opportunities
  • Design and implement internal processes that ensure enterprise demand is acted on quickly and effectively - working with sales, customer success, and BDR teams to create clear handoff points and accountability for follow-through
  • Create repeatable workflows that route expansion signals from existing accounts - usage data, engagement triggers, event attendance, content consumption - into actionable opportunities for the sales team
  • Own the operational rigor behind enterprise demand generation - ensuring nothing falls between the cracks and that every qualified signal has a clear path to a commercial conversation
  • Field marketing and regional activation
  • Design and deliver field marketing initiatives that support enterprise pipeline - from executive roundtables and hosted dinners to regional industry events and customer advisory moments
  • Build a field playbook for enterprise that the broader regional marketing team can execute - repeatable formats that generate pipeline and deepen account relationships
  • Coordinate closely with the events function to ensure Duetto shows up brilliantly at the moments that matter most to enterprise buyers
  • Sales enablement and pipeline support
  • Develop enterprise-specific sales enablement assets - case studies, battle cards, account intelligence briefs, and engagement programs - that give the sales team the tools to open and progress enterprise conversations
  • Build a library of enterprise proof points, customer stories, and ROI evidenc

Additional Information

Enterprise Marketing Manager Duetto | United States | Reports to VP, Growth Marketing


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