Marketing Manager Balkans (F/M - K/M)

Responsibilities

• With the consumer at the center, responsibilities include:
• Partnering with the Country Manager, distributor marketing and commercial teams, as well as Cluster and Regional Marketing teams, to build best-in-class marketing and commercial capabilities.
• Delivering marketing plans based on local market insights and aligned with regional brand strategies.
• Ensuring excellent execution of ATL campaigns and strong BTL implementation in collaboration with distributors.
• Aligning Consumer Marketing, Customer Marketing and Commercial teams around clear "Where to Play" and "How to Win" strategies.
• Leading a team of two Customer Marketing Managers internally, along with close collaboration with distributor teams.
• Building strong marketing capabilities at partner level to enable effective brand execution.
• Driving sustainable NSV and case growth through the implementation of best-in-class Revenue Growth Management practices.
• Delivering annual brand targets.
• EXPERIENCE & SKILLS
• To succeed in this role, the ideal candidate will bring:
• Minimum 7 years of progressive experience in Marketing roles.
• Strong commercial acumen gained through Customer Management or Customer Marketing experience.
• Solid Consumer Marketing experience, including Brand Management and Marketing planning.
• Leadership experience within Marketing and/or Commercial functions.
• Experience in brand strategy, planning, performance tracking and budget management.
• Ability to prepare impactful presentations and influence stakeholders.
• Strong cross-cultural communication skills.
• Fluency in English (spoken and written).
• Preferred experience:
• Experience in West Balkans markets.
• Experience managing marketing activities in distributor markets.
• FMCG, drinks or luxury categories background.
• Degree and/or professional Marketing qualifications.
• PERSONAL QUALITIES
• The role requires:
• Strong leadership capabilities.
• A mindset that challenges the status quo and encourages innovative thinking.
• Entrepreneurial drive aligned with Fearless and Founders principles.
• Strategic and analytical thinking with the ability to connect insights to action.
• Proactive, hands-on approach.
• Strong organizational skills and ability to manage multiple priorities.
• Comfort working under pressure and managing ambiguity.
• Strong communication skills across all organizational levels.
• Ability to build collaborative relationships across the business.
• Additionally:
• Belonging: Ability to foster an inclusive environment where individuals feel valued and supported.
• Self-awareness: Understanding of personal strengths, development areas and impact on others.
• People Agility: Capacity to navigate complex interpersonal dynamics and drive collective performance.
• Results Agility: Consistent delivery of results in new and challenging situations.
• Mental Agility: Critical thinking and creative problem-solving capabilities.
• Change Agility: Curiosity, adaptability and a growth mindset.
• READY FOR THE NEXT STEP?
• Are you motivated to challenge conventions and drive innovation?
• Do you thrive in collaborative environments and enjoy inspiring others?
• Are you ready to make a meaningful impact?
• This is an opportunity to contribute to a global organization with a strong entrepreneurial heritage and a passion for creating exceptional consumer experiences.
• Bacardi is an equal opportunity employer that values workforce diversity. Diversity and inclusion are embedded into all aspects of the culture to drive sustainable business success and growth.
• The responsibilities described above are not exhaustive and may evolve according to business needs.
• LEADERSHIP AGILITY
• At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility : You demonstrate consistent delivery o

Additional Information

YOUR OPPORTUNITY The Marketing Manager West Balkans will be responsible for leading Marketing activities in the assigned markets, driving value creation and financial impact for the company. Key responsibilities include: Developing marketing plans and ensuring their effective execution across West Balkans markets. Combining strategic thinking with strong operational management of multiple projects simultaneously. Working collaboratively within a matrix organization, particularly with Marketing and Commercial leadership teams. Leading the development of the company's portfolio in West Balkans.

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