Media Optimization Specialist

About the role

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we use our power, scale, and knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU'LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You'll work in a collaborative, insight‑driven environment where innovation, learning, and performance go hand in hand. 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET). JOIN US Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are. Take the next step in your career together with us. The journey starts here. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you not to attach a cover letter in your application.

Responsibilities

• In this role, you'll:
• Lead paid media performance optimization globally across digital channels full funnel, with a strong focus on efficiency, effectiveness, and ROI
• Identify and apply media performance drivers and optimization levers based on data and insights
• Work closely with Measurement & Analytics, Controlling, and Sales Market Paid Media Leads to align optimization priorities with business goals
• Apply and support standardized ways of working for media optimization across markets and agencies
• Collaborate with agency and market teams to steer optimization actions, such as budget allocation, bid strategies, and audience performance
• Monitor media performance and optimization outcomes, identifying trends, risks, and improvement areas
• Share and present insights and optimization recommendations with relevant stakeholders to support continuous improvement
• WHO YOU'LL WORK WITH
• You'll collaborate closely with:
• Sales Market Paid Media Leads
• Measurement & Analytics and Controlling teams
• Media agencies and market stakeholders
• Together, you'll ensure paid media investments are optimised consistently and effectively across markets, driving both short‑ and long‑term performance.

Requirements

• We are looking for people with...
• A Bachelor's degree in Business, Marketing, Economics, or a related field
• 5-7 years of experience in paid media optimization, performance marketing, or digital media roles
• Strong understanding of paid digital media performance drivers and optimization levers
• Proven ability to analyse data and translate performance insights into clear optimization actions using different measurement methods such as regression-based attribution and in-platform data.
• Experience working closely with agencies and market teams in complex, multi‑market setups
• Strong understanding of full funnel marketing digital media ecosystem
• And people who are...
• Analytical and structured, with a strong focus on results and continuous improvement
• Confident communicators, with the ability to influence and collaborate across teams
• Comfortable balancing strategic thinking with hands‑on problem solving
• Clear and effective in written and verbal English communication

Benefits

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