Director of Customer Marketing

Responsibilities

• Develop and lead the overall customer marketing strategy across customer engagement, advocacy, executive programs, lifecycle communications, retention support, loyalty, and community.
• Build and manage a customer advocacy program that identifies, nurtures, and activates customer champions across testimonials, case studies, references, reviews, webinars, speaking opportunities, events, and peer recommendations.
• Own the executive customer engagement strategy, including executive forums, executive roundtables, Executive Advisory Boards, and strategic customer councils.
• Design, manage, and scale the Executive Advisory Board program, including member selection, agenda planning, executive participation, customer communications, meeting execution, follow-up actions, and ongoing engagement.
• Lead the Executive Briefing Center program, including briefing strategy, customer experience design, agenda development, stakeholder coordination, executive preparation, content alignment, and post-briefing follow-up.
• Partner with Sales, Customer Success, and Executive Leadership to identify priority customers for executive engagement, advocacy opportunities, strategic briefings, and account-level relationship building.
• Create high-impact executive events that bring together customers, company leaders, product experts, and industry voices around relevant business topics.
• Develop customer storytelling programs that showcase measurable customer outcomes through written case studies, video testimonials, event presentations, media opportunities, and sales enablement content.
• Build repeatable processes for identifying customer advocates, securing approvals, preparing customers for public participation, and activating stories across channels.
• Partner with Communications and PR teams to elevate customer voices through media, analyst opportunities, awards, speaking engagements, and thought leadership.
• Manage customer event planning and execution in partnership with Events, Sales, Customer Success, Product, and Executive teams.
• Track and report on program performance, including customer advocacy participation, executive engagement, EAB impact, EBC activity, customer story production, event attendance, reference usage, customer communication engagement, and retention influence.
• Lead and develop a customer marketing team as the function grows, including advocacy, customer communications, executive programs, and customer events.
• Who Will Be Successful in This Role
• The successful candidate will understand how to build strong customer relationships after the sale and turn those relationships into long-term advocacy, loyalty, and executive engagement.
• This person will be comfortable working with senior executives, strategic customers, Sales leaders, Customer Success teams, Product leaders, and Marketing stakeholders. They will know how to create customer programs that feel valuable to customers while supporting the company's business priorities.
• This person will succeed if they can build trust internally, create meaningful customer experiences, and turn customer relationships into visible business impact.
• Education
• Bachelor's degree in Mark

Benefits

Additional Information

Job Description: Director of Customer Marketing Location - Atlanta, GA or Remote, US We are Omnissa! Omnissa is the first AI-driven digital work platform, built to support flexible, secure, work-from-anywhere experiences. We integrate industry-leading solutions-including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance-into a seamless, autonomous workspace that adapts to how people work. Our platform boosts employee engagement while optimizing IT operations, security, and cost. Guided by our Core Values-Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value-we're growing rapidly and committed to delivering meaningful impact. If you're passionate about shaping the future of work, we'd love to hear from you. Role Overview The Director of Customer Marketing will lead programs that deepen customer relationships, strengthen executive engagement, grow customer advocacy, and improve the overall customer experience after the sale. This role will own the strategy and execution for customer advocacy, executive customer programs, customer communications, lifecycle engagement, reference development, and high-value customer events. This leader will work closely with Customer Success, Sales, Product Marketing, Product, Communications, and Executive Leadership to create meaningful customer touchpoints that increase engagement, loyalty, retention, and advocacy.

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