Marketing Executive

About the role

At Dobbies, we're proud to have a history dating back to 1865. We were founded by James Dobbie and are the only garden centre retailer to have stores in every nation across the UK. Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We champion garden living all-year-round. Many of our stores feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment. We offer a calendar of events and experiences that bring

Benefits

Additional Information

We have an exciting opportunity for a Marketing Executive to join our Customer team based in our Central Support Office in Lasswade. This is a customer focussed role focussed on delivering first class marketing communications across the full marketing mix, that are on brand, drive footfall and deliver a great customer experience. Responsibilites To play a key role in developing and implementing stand out customer messaging and communications across all areas of the business Briefing and managing design, art working and printer briefs/specs of print and point of sale with our in-house Studio Briefing external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging. Working with the Head of Campaigns & In-store Communications to forward plan marketing campaigns & develop the messaging & assets required to deliver these. Working closely with the wider cross functional teams (Commercial, Ops, Finance) to input into & develop the range review information, mock shop set ups, set up guides & further store comms. Working closely with the wider Commercial teams to support on new products & promotions, both development & execution, including (but not exclusively) point of sale, in-store comms & packaging. Working closely with our content & photography team on briefing key content creation, including lifestyle photography, video content, for use across multiple channels. Work with the Digital team to agree messaging, images & content for homepage call outs, dedicated campaign landing pages & how to/advice pages Produce clear and concise briefing documents, supplier guidelines and store communications for all marketing campaigns, print, point of sale and packaging. Maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated, multi channel campaigns. Support the PR function with messaging, content and assets as required. Managing the creative and print sign off process as well as budget tracking, sign off and raising of POs. Act as a brand guardian, ensuring that brand guidelines and tone of voice is always on brand Who we are looking for Strong team player with a can do, positive attitude and collaborative way of working. Proactive, driven to get things right, every time. Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs. Customer first focus making sure that we get it right first time for our customer. Strong planning, prioritisation, information gathering and problem-solving skills. Comfortable managing multiple tasks within tight deadlines and to budget. Strong interpersonal skills - you will be building relationships throughout the business and with external agencies. Exceptional attention to detail across all areas of the role. Can demonstrate our values at all times - we're one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.

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