Community Manager DACH

About the role

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. We are not looking for someone to moderate comments. We are looking for someone who lives on the For You Page, understands that a single reply in the right comment section can outperform a paid campaign, and treats community as the brand's most powerful asset. You will support community management across three distinct brands and audiences - Shark Home, Shark Beauty, and Ninja - with Instagram and TikTok as your primary stage. You will be part of the Social Media & Community team.

Responsibilities

• Brand Voice & Engagement
• Apply SharkNinja's brand voice across comments, DMs, replies, and mentions for Shark Home, Shark Beauty, and Ninja - ensuring every interaction feels human, on-brand, and intentional
• Engage proactively beyond owned channels - jump into trending conversations, comment on relevant creator content, and place our brands where culture is already happening
• Inspire, surface, and amplify UGC - celebrate community content, encourage participation, and help turn everyday customers into vocal brand advocates
• Build genuine, ongoing relationships with superfans, power users, and repeat engagers across all three brand communities
• Social Listening & Trend Spotting
• Run ongoing social listening across brand communities, product categories, and cultural territories: food & cooking culture, home aesthetics, and haircare & beauty rituals
• Monitor brand sentiment and competitor community health - flag risks early and surface opportunities for the team to act on
• Surface emerging trends and cultural conversations, sharing observations with the wider social team to inform content briefs and campaign planning
• Community Operations
• Follow established community tone guidelines, response playbooks, and escalation protocols for each brand - flagging gaps or inconsistencies to the team as you find them
• Support real-time community activation during product launches, campaign moments, and cultural events
• Track community KPIs including engagement rate, response time, sentiment score, UGC volume, and follower growth
• Contribute to monthly community reporting by documenting key metrics, notable community moments, and emerging trends for the wider team
• Your Profile
• 1-2 years of experience in community management or social media, brand-side or agency
• Fluent in German and English - written and spoken, native or near-native German preferred
• Strong working knowledge of Instagram and TikTok - algorithm, formats, culture, and community dynamics
• Familiarity with social listening tools (e.g. Brandwatch, Talkwalker, Sprout Social)
• Strong copywriting instinct - you can write a comment that earns thousands of likes
• Experience building community engagement and encouraging user-generated content
• Based in Frankfurt or willing to commute for regular in-office days

Requirements

• Background in a social-first agency environment
• Experience with DACH consumer brands in home, beauty, or kitchen categories
• On-camera confidence for community content moments
• Familiarity with tools such as Dash Hudson, Emplifi, or Sprinklr
• Our Channels
• Community management spans the following Instagram profiles:
• Shark Beauty: @sharkbeautyde
• Shark Home: @shark.deutschland
• Ninja: @ninja.deutschland
• Our Culture
• At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

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