Brand and Content Lead

About the role

At Común, brand is trust. We serve a community that has been historically underserved by financial institutions, which means our message must be clear, credible, human, and consistent. We are seeking a Brand & Content Lead to own that message and ensure it lands. This role is ideal for a creative-first leader - someone who starts with craft, taste, and storytelling, and can translate those instincts into a cohesive brand strategy that moves real business metrics Reporting to the Head of Growth, you'll have a key position of both formal and informal influence within the organization. You will manage a team of both full time and fractional talent, as well as resources across third-party organizations and vendors as required to ensure quality content deliverables. You will also work closely with Product and Operations to ensure message consistency across the full organization - from our paid ads all the way through our users' interactions with the product and even our interactions with customer service This role can be based in either New York or Mexico City, with US Eastern Time working hours

Responsibilities

• Own our brand narrative: Define a clear, evidence-based brand structure and design a brand strategy that translates into clear, emotionally resonant storytelling
• Drive creative excellence: Own the operational delivery of creative content across social, email, web, paid media, and out-of-home (OOH campaigns) across a variety of formats (e.g., short and long-format video, static, paid media creative, email / lifecycle, and visual elements in our product)
• Effectively leverage a diverse set of resources: Identify and leverage third-party resources (e.g., agencies, AI tools, creators) to maximize the time our in-house team spends elevating our messaging and capabilities
• Measure impact for organizational alignment: Fully define and own our brand evaluative and measurement system that guides organizational investment decisions and aligns to product, acquisition and user sentiment objectives
• You are:
• Creative-First: You come from a creative background - content, brand, design, or storytelling - and care deeply about craft, taste, and detail. You know what "good" looks like and can articulate why.
• Strategic Translator: You can turn creative instincts into strategy. You understand how storytelling, visuals, and formats ladder up to brand strength and business impact
• AI-Native: You actively use AI tools as part of your creative process and see them as essential to modern content production
• Collaborative Builder. You work well with designers, marketers, operators, and external partners, and you raise the creative bar through thoughtful collaboration and feedback
• Data-Driven: You independently navigate datasets to draw actionable insights. You simplify complex data-rich landscapes into clear stories anchoring on a few key, simple facts, and use those north stars to guide resourcing and prioritization
• Pragmatic Operator: You've worked in small, fast-moving organizations and know how to balance perfection with momentum
• Owner: You show passion and care for your work and the company's trajectory. You set ambitious personal and professional goals, bringing energy and dedication to your role
• Resourceful: You can figure out solutions independently and leverage your network to employ best practices. You are constantly seeking ways to uplevel and raise the bar for yourself and the team

Requirements

• Proven experie

Benefits

Additional Information

About Común Comun's mission is to help Hispanic immigrants turn their hard work into upward mobility - starting with financial services that support their transition from a cash-based system to the digital economy. We offer checking accounts that can be opened using 100+ types of Latin American IDs, access to over 90K locations nationwide to deposit cash, international transfers to 17 countries at market-leading rates, and 24/7 bilingual customer support with We currently process over $1.5B in annual transaction volume and surpassed $100M in annualized international transfers just six months after launch. Comun has raised +$50M from top investors including Redpoint, Costanoa Ventures, and South Park Commons. Our team brings experience from leading fintech companies like Brex, Nubank, and Mercury. We believe immigrants are the ultimate entrepreneurs - driven by relentless ambition and a vision for a better future for their families. Comun exists to serve them throughout their journey. Learn more at comun.app/nosotros Article here

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