Pursuit & Proposals Marketing Specialist

Responsibilities

• Pursuit & RFP Management
• Manage the end-to-end RFP process, from intake and qualification to submission
• Assess requirements, define pursuit strategies, and coordinate timelines and inputs across teams
• Support go/no-go decisions and ensure compliance with client and brand standards
• Proposal & Presentation Development
• Lead the creation of high-quality proposals and client presentations with a critical emphasis on graphic design capabilities
• Develop compelling win themes, messaging, and visual narratives
• Collaborate with leadership and project teams to translate complex content into clear, persuasive submissions
• Strategic Business Development Support
• Partner with leadership on pursuit strategy, positioning, and interview preparation
• Strengthen competitive differentiation through targeted messaging and insights
• Proactive Marketing & Brand Building
• Contribute to marketing campaigns and brand initiatives in the SEA and, where relevant, APME markets
• Support development of:
• Thought leadership materials
• Client events and industry engagements
• Align local activities with regional and global marketing strategies
• Regional & Local Collaboration
• Collaborate with the APME regional marketing team on shared pursuits and initiatives
• Work closely with Singapore office leadership to support local priorities and opportunities
• Operational Excellence
• Manage multiple concurrent pursuits in a fast-paced, deadline-driven environment
• Maintain and improve proposal content, systems, and workflows
• Sustainability Integration
• Support Gensler's broader sustainability goals through day-to-day activities. Incorporate sustainability messaging into pursuits and marketing efforts where relevant
• Your Qualifications

Requirements

• 5+ years of experience in marketing with a strong emphasis on RFP management, proposals, and pursuits
• Bachelor's degree in architecture, Interior Design, Marketing, Graphic Design, Communications, Journalism, or Business
• Proven experience in architecture, design, engineering (AEC) or other highly proposal-driven professional services environments
• Demonstrated ability to manage complex, high-value pursuits from start to finish
• Core Skills
• Exceptional writing, editing, and storytelling capabilities paired with a keen eye for graphic design and visual composition
• Strong strategic thinking and ability to contribute to win strategies
• Excellent stakeholder engagement and collaboration skills
• Highly organized with the ability to manage multiple deadlines and competing priorities
• Design & Tools
• Advanced proficiency in Adobe InDesign (required)
• Working knowledge of:
• Photoshop / Illustrator (preferred)
• Microsoft Office (Word, Excel, PowerPoint) (required)
• Google Slides, Keynote, Miro (plus)
• Experience with CRM tools (e.g., Salesforce) is advantageous
• Attributes
• Proactive, detail-oriented, and solutions-driven
• Comfortable operating in a fast-paced, deadline-driven environment
• Strong collaborator across regional, multidisciplinary, and leadership teams
• Life at Gensler
• As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From internal design competitions to research grants to "Well-being Week," our offices reflect our people's diverse interests.
• We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability and wellness programs. We also offer profit sharing and twice annual bonus opportunities.

Additional Information

Your Role Gensler's Singapore office is seeking a highly driven and strategic Pursuits & Proposals Marketing Specialist to play a central role in delivering high-impact business development outcomes. This position is focused on the management of pursuits and Request for Proposal (RFP) processes, guiding opportunities from initial intake through to the development of compelling proposals and client presentations. The ideal candidate brings deep experience in architecture, design, engineering (AEC), or other highly proposal-driven professional services environments, with a strong understanding of the pace, complexity, and collaboration required to win work. Reporting to the Singapore Marketing Manager, you will be an active contributor and integral member of the Asia Pacific & Middle East (APME) regional marketing team, while partnering closely with the Singapore office leadership team to support local business development and marketing priorities in Southeast Asia. In addition to pursuits, this role contributes to proactive marketing and brand-building initiatives in the SEA market.

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