TikTok Shop by Tokopedia - Category Strategist, Lifestyle (Indonesia)

About the role

The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Responsibilities

• Dissemble goals, formulate budget plans, and transform goals into executable plans;
• Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs;
• Build and monitor the operational index, and work closely with the data team to optimize the data products;
• Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks;
• Help business growth through product optimization, merchant governance and data analysis; Understand e-commerce or live broadcast field is a plus;
• Implement and manage important merchant strategies;

Requirements

• Minimum Bachelor's Degree or above
• Proficiency in English is required
• 3+ years of experience in e-commerce platform, consulting firm, or tech company
• Strong analytical, logical and problem solving skills with great attention to detail
• Big picture thinking, structured, organized, and experienced in managing projects on different scales (i.e. planning, root cause identification, risk mitigation, and process optimization)
• Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial
• SQL knowledge and experience
• Experience in Lifestyle category especially household or home living industry, market research or business analytics

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Company Intel

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