Associate Director, Analytics

About the role

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service . Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Responsibilities

• Help evaluate and recommend measurement vendors and solutions to continuously drive innovation and operational excellence.
• Identify insights derived from existing measurement solutions and media reporting and ensure that insights are actionable for media planning/buying and ladder up to overall client strategic objectives .
• Manage 2 people ( a senior analyst and analyst ) in organizing and analyzing data to facilitate insight s but be a part of a larger client analytical team and be ready to flex as needed .
• Become a trusted advisor on anal ytical measurement to clients and internal teams.

Requirements

• Preferred Skills & Experience
• Required Qualifications
• 6-7 years of relevant experience, including media agency experience.
• Ability to translate campaign performance data into clear, actionable insights that inform media planning, optimization, and future campaign strategy.
• Experience interpreting advanced measurement outputs, including marketing mix modeling, attribution models, incrementality testing, brand lift studies, and cross-channel performance analyses.
• Strong ability to develop measurement frameworks and learning agendas that connect campaign objectives to KPIs, data sources, methodology, reporting approach, and decision-making needs.
• Possess deep unders tand ing of brand lift measurement .
• Capable of build ing trusted relationships with internal cross-functional teams and with clients as needed .
• Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels.
• Strong analysis capabilities . Must be able to peel through layers of data, identify important findings, and deliver analysis and insight in a constructive and concise manner to both internal teams and external client constituents.
• Experience with media measurement companies such as Nielsen, Kantar Millward Brown, Dynata , Upwave , DISQO, etc. . Solid understanding of survey design for media impact measurement .
• Prior management of teams of analytics professionals at manager / analyst level .
• Excellent verbal and written communication skills, including the ability to create client-ready presentations with guidance as needed and the ability to explain results when communicating with and presenting to clients .
• Additional helpful skills
• Exposure to syndicated research sources/tools ( Gfk , MRI, Simmons, Scarborough, IMS, Nielsen, comScore), data visualization tools such as Tableau, Datorama.
• Knowledge of typical proprietary agency planning tools.
• U nderstanding of cross-channel analytics including mix modeling/econometric analysis, digital attribution, and digital/cross-media brand studies and the ability to derive appropriate insights from each
• Understanding

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