Assistant Vice President for Marketing and Communications

About the role

Functional Area 1: Strategic Leadership and Integrated Marketing Communications Percent Effort: 30% Provide senior-level strategic leadership for all marketing and communications functions, aligning departmental goals with the university's strategic plan, enrollment objectives, and institutional advancement priorities. Develop, implement, and continuously evaluate a comprehensive, integrated marketing and communications strategy that promotes the university's brand, reputation, and competitive position. Supervise, mentor, and evaluate the Executive Director of Marketing, Director of Communications, and Director of Web Services, fostering a high-performing, collaborative team culture. Serve as the primary marketing and communications advisor to the Vice President for Institutional Advancement and university leadership, providing counsel on brand, messaging, and public engagement strategies. Lead cross-functional planning efforts that integrate marketing, communications, web, and digital channels into cohesive campaigns supporting enrollment, retention, fundraising, and research visibility. Establish and monitor departmental metrics and annual workplans; use data and analytics to evaluate campaign effectiveness and guide continuous improvement. Represent Marketing and Communications in university-wide committees, cabinet-level discussions, and external partnerships, serving as a strategic voice for institutional branding and communications. Manage the department's overall budget, personnel resources, and vendor relationships, ensuring effective and efficient use of resources aligned with strategic priorities. Serve as the primary liaison between Marketing and Communications and academic colleges, administrative units, the President's Cabinet, and other campus stakeholders, fostering collaborative partnerships that align departmental work with university-wide priorities and initiatives. Establish and maintain clear service models, communication workflows, and partnership agreements that define how Marketing and Communications supports and engages with units across campus. Functional Area 2: Brand Management, Advertising, and Enrollment Management Percent Effort: 25% Provide executive oversight and strategic direction for university-wide brand management, ensuring consistent application of brand standards across all platforms, channels, and constituent audiences. Guide the development, maintenance, and evolution of the university's visual identity, brand guidelines, and style standards in collaboration with the Executive Director of Marketing. Oversee enrollment marketing strategy, including coordination with the Division of Enrollment Management to align campaigns with recruitment and retention goals. Direct university-wide advertising strategy, including media planning, placement, and evaluation for institutional and enrollment-focused campaigns. Provide strategic oversigh

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Additional Information

Job Title Assistant Vice President for Marketing and Communications Agency Texas A&M University - Corpus Christi Department Institutional Advancement Proposed Minimum Salary Commensurate Job Location Corpus Christi, Texas Job Type Staff Job Description TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies. TAMU-CC's beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities. PURPOSE The Assistant Vice President (AVP) for Marketing and Communications, under the direction of the Vice President for Institutional Advancement, serves as the university's chief marketing and communications strategist and provides senior-level leadership and strategic oversight for the university's integrated marketing, communications, digital, and web services functions. The AVP is responsible for developing and executing a cohesive institutional brand strategy that enhances visibility, supports enrollment, protects and elevates reputation, and advances the university's mission. This position directly supervises the Executive Director of Marketing, Director of Communications, and Director of Web Services, fostering collaboration across these areas to deliver impactful, data-driven, and brand-consistent communications.

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