Senior Growth Marketing Manager

About the role

Abacus Insights is transforming how data works for health plans. Our mission is simple: make healthcare data usable, so the people responsible for care and cost decisions can act faster, with confidence. We help health plans break down data silos to create a single, trusted data foundation. That foundation powers better decisions-so plans can improve outcomes, reduce waste, and deliver better experiences for members and providers alike. Backed by $100M from top investors, we're tackling big challenges in an industry that's ready for change. Our platform enables GenAI use cases by delivering clean, connected, and reliable healthcare data to support automation, prioritization, and decision workflows-and it's why we are leading the way. Our innovation begins with people. We are bold, curious, and collaborative-because the best ideas come from working together. We embrace the thoughtful use of AI and automation to drive innovation and efficiency, and we look for individuals who are curious and adaptable-those excited to leverage emerging technologies to enhance how we work-while keeping human insight, connection, and our clients at the center of every decision. Ready to make an impact? Join us and let's build the future together. Abacus Insights is seeking a seasoned, results-driven Senior Growth Marketing Manager to own and scale multi-channel demand generation programs that directly influence pipeline growth and revenue performance. This role is critical to Abacus's growth strategy and is designed for an experienced growth marketer who combines strategic thinking, strong content leadership, and deep technical execution across content, paid media, and lifecycle marketing. In this role, you serve as the connective tissue between product marketing strategy and revenue impact-translating complex, technical value propositions into high-performing, scalable campaigns. You will have clear ownership of campaign strategy, execution, optimization, and measurement, ensuring marketing investments are tightly aligned to business outcomes and growth targets. Working closely with Product Marketing, subject matter experts, Sales, and senior leaders, you will lead the development of cohesive, multi-touch campaigns, applying data-driven decision-making, experimentation, and AI-enabled workflows to continuously improve performance and efficiency. Your day to day Campaign Strategy & Revenue Impact Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals. Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans. Test "zero tech stack" ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages. Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI. Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works. Content Strategy & Messaging Leadership Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs. Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs. Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users. Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency. Partner closely with Product Marketing, SMEs, and senior leaders to shape narratives and ensure accuracy and credibility. Paid Media & Marketing Technology Ownership Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution. Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization. Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment. Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals. Cross-Functional Leadership & Creative Direction Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs. Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations. Act as a senior individual contributor who raises the bar for campaign quality, execution rigor, and measurable impact. What you bring to the team 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles, with a strong preference for candidates with health p

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