Creative Strategist (US, Remote)

About the role

Reports to: Creative Manager Department: Growth Marketing Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY. FLSA Classification: Salaried, Exempt Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications. Tier 1 (Higher Cost Markets): $74,000 - $86,000 Tier 2 (National Markets): $67,000 - $78,000 Tier 3 (Lower Cost Markets): $61,000 - $71,000 About the Company Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal - people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn's own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide. Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up. We're a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we'd love to meet you! About the Opportunity We're hiring a Creative Strategist to lead the ideation, testing, and optimization of high-performing ad creative for our Growth Marketing team, here at Paleovalley . In this role, you'll transform performance data into winning creative concepts, developing new hooks, messaging angles, and formats that drive scalable growth. Reporting to the Creative Manager, you'll play a key role in improving our core marketing KPIs, including ROAS, nCAC, MER, and CPA. What You'll Do Develop high-volume, performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth. Build and manage a structured creative testing roadmap that prioritizes new ideas, experiments, and scalable opportunities. Analyze creative performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration. Translate performance insights into actionable creative strategies, producing fresh concepts that improve efficiency and scale. Iterate on top-performing ads by creating new hooks, formats, messaging variations, and executions that extend creative lifecycle and maximize results. Write clear, strategic creative briefs that provide editors with compelling scripts, visual direction, hook variations, and defined performance objectives. Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script. Collaborate closely with Media Buyers to understand campaign performance and ensure creative aligns with scaling opportunities and growth priorities. Partner with the Creative Manager and Creative Operations Lead to align creative strategy, production priorities, and execution across the team. Champion a culture of continuous experimentation by proactively introducing new creative ideas, trends, and testing opportunities that drive measurable business outcomes. What Success Looks Like Consistent pipeline of new creative concepts launching weekly Clear identification and scaling of winning hooks, angles, and formats Faster iteration cycles and reduced creative fatigue Strong alignment between creative output and paid media performance Measurable improvements in acquisition efficiency (ROAS, CTR, CPA, nCAC) Media buyers consistently equipped with high-performing creative to scale And You'll Need to Succeed 2-5 years of experience in creative strategy, performance marketing, direct response marketing, or a related role. Proven experience developing or influencing high-performing paid social ad creative. Strong understanding of paid social advertising platforms, including Meta, TikTok, and YouTube. Experience applying creative testing frameworks to optimize campaign performance. Working knowledge of direct response marketing principles. Experience analyzing marketing performance data and trans

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