Senior Manager, Creative Strategy and Planning, Core Games

About the role

Founded in 2005, the 2K label includes some of the most talented game development studios in the world today including: Firaxis Games, Visual Concepts, Hangar 13, 2K Czech and Cat Daddy Games. Our world-class team of engineers, developers, graphic artists and publishing professionals are stewards of a growing library of critically-acclaimed franchises such as Battleborn, BioShock, Borderlands, The Darkness, Mafia, NBA 2K, Sid Meier's Civilization, WWE 2K, and XCOM. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms, and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. Our vision at 2K is to create a diverse and inclusion environment to "Come as You are and Feel Equipped to do Your Best Work!" We are dedicated to promoting diversity, multiculturalism, and equality in all that we do. Our communities are focused on increased access and personal growth, and their greatness depends on a diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and perspective. We're an equal opportunity employer, and we're excited to build the future of co-living with the world's most hardworking and passionate people. What We Need The Senior Manager, Creative Strategy and Planning is a lead practitioner and "maker" within the Creative Strategy pillar. Reporting to the Director, this role is responsible for the hands-on development of fundamental strategic assets that guide a diverse portfolio of 2K's most iconic "tattoo worthy" franchises. You will act as the primary strategic peer to Creative Directors (CDs), co-authoring foundational assets that serve as the "North Star" for both global marketing campaigns and the game development studios themselves. This position is not just a bridge to agencies, but a tactical anchor that ensures "soulful," high-impact creative direction remains consistent from early pre-production through multi-year launch campaigns. A core component of this role is partnering directly with Creative Directors (CDs) as a strategic peer to co-author and draft franchise positioning, creative platforms, and franchise-level architectures. This position serves as the primary tactical bridge between Business Units (BUs), internal creative teams, and external agencies-personally translating "cold" business objectives into soulful, high-impact creative direction. The Senior Manager must be a master of "social gymnastics," navigating a multiverse of brands and studio cultures while managing diplomatic tension between business requirements and creative integrity.

Responsibilities

• Strategic Co-Authoring, Portfolio Architecture Strategic & Long-Term Architecture
• Foundational Strategy: Directly author and draft franchise positioning and strategy frameworks that serve as foundational documents for both Marketing and the Studio teams.
• Long-Cycle Stewardship: Maintain strategic continuity over long development cycles, ensuring the creative platform remains relevant from announcement to launch.
• Portfolio Balance: Simultaneously manage a diverse portfolio, balancing massive tentpole "new" titles with the maintenance and growth of existing, legendary IP.
• Creative Briefing: Write and refine concise, compelling creative briefs that translate complex business objectives into actionable direction for internal teams and agencies.
• The "Tactical Bridge" & Conflict Resolution
• Multi-Stakeholder Alignment: Act as the strategic liaison between various marketing teams, internal creative departments, and unique studio cultures
• Diplomatic Tension: Manage the delicate balance between rigorous business requirements and the creative integrity of the studio's vision, facilitating resolution when goals diverge.
• Strategic Anchor: Flag when tactical execution deviates from the co-authored brand strategy, having the courage to course-correct high-level stakeholders.
• Media Lens & Creative Resonance
• Apply a deep understanding of the gaming category to ensure creative platforms fit how players discover and engage with the ever changing gaming landscape.
• Inform creative development through the lens of modern media consumption and channel intent, ensuring creative platforms are "built to fit" how players actually discover and engage with content.
• Partner with Insights and Marketing Tech teams to validate co-authored strategies through data, making hands-on adjustments to positioning as market conditions evolve.
• Project & Stakeholder Liaison
• Manage the day-to-day strategic workflow for an assigned portfolio of franchises, ensuring all stakeholders (BU, S

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at 2k? Share your experience