VP, Growth Marketing

Responsibilities

• Growth Strategy & Demand Generation
• Develop and lead the global growth marketing strategy across priority business areas, customer segments, and markets.
• Build integrated marketing programs that drive awareness, engagement, qualified demand, pipeline growth, and revenue impact.
• Partner with Sales and Revenue leadership to align marketing initiatives with commercial priorities, target accounts, and market opportunities.
• Translate business objectives into audience strategies, campaign plans, channel approaches, and measurable marketing programs.
• Identify opportunities to improve lead generation, account engagement, conversion rates, nurturing, and overall funnel performance.
• Integrated Campaign Leadership
• Lead the planning and execution of integrated marketing campaigns across paid, owned, earned, and event-driven channels.
• Partner with Product Marketing to ensure campaigns are grounded in strong positioning, customer value propositions, and market insights.
• Collaborate with Field Marketing to align global campaigns with regional priorities, client events, trade shows, and sales activities.
• Work closely with Communications, Content, Creative, and Sales Marketing teams to deliver compelling and commercially relevant campaigns.
• Ensure campaigns include clear objectives, audience targeting, messaging, activation plans, sales follow-up motions, and performance metrics.
• Paid Media & Channel Performance
• Oversee paid media strategy and performance across search, social, display, retargeting, sponsorships, and other demand-generation channels.
• Manage media planning, budgeting, optimization, testing, and reporting.
• Partner with internal stakeholders and external agencies to improve audience targeting, creative effectiveness, and return on investment.
• Continuously optimize channel mix, spend allocation, conversion rates, and campaign outcomes using performance data and insights.
• Ensure paid media efforts are fully integrated into broader marketing and sales strategies.
• Lifecycle Marketing & Customer Engagement
• Develop lifecycle and nurture programs that guide prospects and customers through the funnel with relevant, timely, and personalized content.
• Partner with Marketing Operations, Sales, Product Marketing, and customer-facing teams to create audience journeys, nurture programs, re-engagement initiatives, and customer communications.
• Improve segmentation, personalization, and targeting across lifecycle marketing programs.
• Leverage behavioral, engagement, and account-level data to improve campaign effectiveness and conversion performance.
• Ensure nurture programs are aligned with product messaging, sales priorities, and customer needs.
• Marketing Operations & Performance Measurement
• Partner closely with Marketing Operations to ensure all growth marketing activity is measurable, scalable, and aligned with sales and marketing systems.
• Define campaign KPIs, reporting frameworks, attribution models, and performance dashboards.
• Monitor and analyze campaign performance across channels, audience segments, and funnel stages.
• Use data-driven insights to optimize marketing investments and maximize commercial impact.
• Foster a culture of testing, learning, accountability, and continuous improvement.
• Sales Alignment & Revenue Impact
• Work closely with Sales leadership to ensure marketing efforts support pipeline generation and revenue objectives.
• Partner with Sales Marketing and Sales Operations to optimize lead management, account targeting, follow-up processes, and sales motions.
• Create stronger alignment between marketing campaigns, sales outreach, account plans, and events.
• Gather feedback from sales teams to improve campaign relevance, lead quality, messaging, and conversion outcomes.
• Ensure marketing contributes directly to commerci

Additional Information

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at geniussports.com . About the Role - VP, Growth Marketing We are looking for a strategic and performance-driven VP, Growth Marketing to lead our global growth marketing function and drive measurable business impact across key markets and business lines. This role is responsible for building and executing integrated growth strategies that generate demand, accelerate pipeline, improve conversion, and deepen customer engagement. The ideal candidate will combine strategic thinking, analytical rigor, campaign leadership, and hands-on execution to create a high-performing growth engine aligned with commercial priorities. As a senior marketing leader, you will partner closely with Sales, Product Marketing, Sales Marketing, Field Marketing, Marketing Operations, Communications, Insights, and Revenue leadership to ensure marketing programs drive meaningful business outcomes and support revenue growth.

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