Regional Marketing Manager (m/f/d)

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Main Responsibilities - Regional Activation & Market Execution The Regional Marketing Communications Manager is responsible for the regional activation of Megger's marketing strategy, ensuring that marketing activities contribute to commercial funnel generation, brand visibility, and regional marketing KPIs in line with agreed strategy and budgets. The role focuses on four core areas of regional marketing execution. *Megger offices are located in Aachen and in Baunach (Upper Franconia). A hybrid working arrangement may be agreed with the selected candidate, depending on business needs and mutual agreement. Your tasks: Event Management End-to-end planning, coordination, and execution of regional events aligned with Megger's marketing strategy and commercial priorities. This includes: Trade shows and exhibitions Industry seminars and technical events Megger Days Distributor and partner events Technical webinars (native or in cooperation with partners) Responsibilities include end to end event planning, coordination with internal stakeholders and partners, management of event KPIs, and post-event reporting to ensure activities contribute to lead generation and opportunity funnel. Channel Partner Marketing (Co-Op Programmes) Generation, activation, and monitoring of marketing activities executed jointly with channel partners and distributors. These partner marketing initiatives may include: Sponsorships Co-exhibiting at events Visibility on partner websites or platforms Co-branded literature and promotional assets Videos and webinars Media packs Promotional merchandising Other partner marketing initiatives agreed within co-op programmes The role ensures partner activities align with regional strategy and channel needs, acting as a liaison with partners and distributors while monitoring performance and results to reach Megger business needs. Regional Market Activation Localization and activation of central marketing campaigns within the region, as well as development and execution of targeted regional initiatives when required. This includes: Implementation of global or central marketing campaigns in the region Regional campaign activation (including NPI launches) Webinar coordination and promotion Influencer collaboration and management Media partnership coordination Development of bespoke regional campaigns where appropriate Campaign activities may include newsletters, case studies, website updates, videos, market research initiatives, and other activities designed to increase brand awareness, reach, and relevance within the region. Reporting, KPI Management & Regional Coordination The role contributes to the delivery of regional marketing KPIs by: Monitoring marketing activity performance and ROI Providing regular reporting on regional marketing activity and results Supporting regional marketing KPI tracking and corrective actions where required Coordinating with central marketing teams and commercial stakeholders to ensure alignment with strategy and budgets. Note: Digital & Social Media Scope Digital marketing infrastructure, website management, and social media channel management are handled by a central marketing team and not regionally. Regional Marketing Managers may provide regional inputs or content where required; however, publishing, channel management, and performance tracking of digital platforms remain the responsibility of the central team. The role therefore focuses on regional activation, partner engagement, and event execution, rather than central marketing production or digital platform management. Your profile: Technical Skills / Knowledge / Qualifications Hands-on experience in end-to-end event management, including trade shows, seminars, and partner events. Experience in B2B marketing campaigns and regional marketing activation. Experience working with channel partners and distributor marketing programmes. Experience operating within a KPI-driven and data-driven marketing environment. Ability to generate, track, and report marketing funnel performance and campaign ROI. Experience coordinating regional marketing campaigns and initiatives aligned with global strategy. Strong ability to analyse campaign and event performance and provide structured reporting. Ability to work effectively within defined marketing strategies, structures, and budgets. Strong written and verbal communication skills. Language Requirements Native-level proficiency in German. Professional proficiency in English (written and spoken). Soft Skills Strong communication and stakeholder management skills. Proactive and solution-oriented mindset. Adaptability in dynamic market environments. Problem-solving and analytical thinking. Organised and able to manage multiple initiatives simultaneously. Cultural awareness and ability to work across international teams. Collaborative mindset and ability to work with internal teams, partners, and agencies.

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