Digital Marketing Specialist

Responsibilities

• Campaign Planning and Management Support the planning and implementation of digital campaigns dedicated to the Awareness and Consideration phases, contributing to the definition of audiences, formats, and activation touchpoints
• Manage operational coordination with the media agency and external partners for campaign execution
• Manage and optimize relevant media budgets on the main digital/social channels
• Collaborate with the Media team to ensure that campaign activation is consistent with insights and directions coming from the Marketing Mix Model
• Performance Monitoring Monitor campaign delivery and contribute to continuous optimization on the main KPIs (reach, frequency, CTR, engagement, qualified traffic, etc.)
• Analyze campaign performance and produce periodic reports for mid and top management
• Analyze performance to identify insights useful for guiding media optimizations and decisions
• Digital Innovation Support and contribute to the development of test & learn activities on audiences, formats, platforms, channels, and creatives
• Contribute to the introduction of new digital touchpoints and media activation solutions
• Monitor market trends, platform evolution, and new opportunities in digital advertising
• Contribute to the development of an increasingly audience‑based approach to media planning, supporting the definition and activation of relevant audience segments
• Cross Team Collaboration Collaborate continuously with the Brand team to ensure coherence between communication strategy, creative messages, and media activation
• Collaborate with the insights and analytics teams to align campaign execution with key market trends
• Support alignment between Awareness and Consideration activities and performance marketing initiatives
• Required Technical Skills
• Media Planning and Digital Advertising Advanced knowledge of the main digital advertising channels
• Ability to understand and develop digital media planning activities
• Familiarity with reach, frequency, and multi‑channel planning logic
• Campaign Management Platforms Experience with the main digital campaign management platforms, including: Meta
• Google
• YouTube
• TikTok
• DSPs and programmatic platforms
• Understanding of delivery, optimization, and campaign management logic across different platforms
• Analysis Excellent ability to analyze campaign data
• Excellent ability to aggregate complex data from different platforms and integrate them to produce analyses and insights useful for planning decisions
• Ability to identify signals and insights
• Ability to produce reporting at various levels of depth
• Excellent command of Microsoft Office tools, especially Excel for data analysis and PowerPoint for building presentations and insight summaries
• Familiarity with AI and automation tools applied to digital marketing and data analysis
• Seniority
• 3-5 years of experience in similar roles at:
• Fintech companies
• Digital banking
• Media agencies
• Soft Skills
• Strong results orientation
• Precision and attention to detail in managing activities
• Ability to work in cross‑functional contexts
• Curiosity toward innovation and developments in digital advertising
• Excellent written and verbal communication skills
• Stakeholder management and cross‑functional working abilities
• Autonomy, proactivity, and impact orientation
• Contract offer:
• Working conditions: Permanent employment contract
• Working hours: Full time (37 hours per week)
• Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
• Location: Milan
• Annual base salary starting from : 48.000 €
• Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
• The benefits of joining ING
• In addition to being a part of a great team, working in a fun and innovative environment, we offer:
• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal

Benefits

Additional Information

Job Description Role Purpose The resource will join the Media team with the goal of contributing to the development and optimization of digital advertising activities in the Awareness and Consideration phases, supporting the planning and evolution of the digital media mix The role involves the planning, management, and optimization of digital campaigns on the main paid channels, with the objective of maximizing qualified reach, engagement, and traffic to the bank's properties The person will work closely with the media agency and with internal brand and growth teams to ensure strategic coherence, media mix efficiency, and continuous development of new approaches

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