Head of Marketing
External
Outersignal · USPrepare for this interview
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Responsibilities
- Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
- 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
- Deploy a $1M+ annual marketing budget across channels that actually convert
- Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
- Build and manage our affiliate program and content engine (agencies, consultants, tech partners)
- Oversee our outbound and cold email strategy
- Work directly with Founders on channel strategy, messaging, and market positioning
- Hire and scale the marketing team as we hit milestones
Requirements
- 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
- You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech
- Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
- Experience building affiliate or partnership programs from scratch
- Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting
- Fluent in HubSpot (or similar CRM) for pipeline management and automation
- You think in CAC, LTV, payback period, and channel contribution
- Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools
- Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.
Benefits
Additional Information
About OuterSignal We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand's best evangelists. Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We serve hundreds of brands and are growing 50% month-over-month - all within our first 6 months of operation. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.
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