Marketing Manager

About the role

Job Purpose: The Marketing Manager will work closely with the Head of Marketing to plan and deliver integrated marketing strategies for Europe Energy Week; A new global platform at the intersection of energy and industry. This role will play a critical part in driving year-round, 360 marketing activities including but not limited to exhibitor and sponsor acquisition, as well as delegate and visitor attendance, ensuring campaigns are aligned with market priorities and Europe's industrial energy landscape. The Marketing Manager will lead the planning, implementation and execution of multi-channel campaigns across digital and traditional platforms, overseeing website optimisation, SEO & GEO, digital and print collateral, EDM campaigns, social media, media partnerships, partner deliverables and content marketing. They will ensure consistency, quality and performance across all channels, with a strong focus on conversion and commercial impact. Working in a fast-paced, high-growth environment, the role requires close collaboration with internal stakeholders, international teams and external partners to deliver campaigns that are insight-led, data-driven and aligned with the event's positioning as a platform for real industry outcomes. The ideal candidate is both strategic, hands-on and able to translate direction into high-performing campaigns while contributing creative ideas that elevate messaging and campaign impact. They will demonstrate: - Strong English language proficiency, with the ability to adapt messaging across audiences and markets - Creative capability, with an eye for compelling messaging, visuals and campaign concepts - A commercial mindset, with experience driving lead generation and audience growth - Confidence in analysing performance metrics and optimising campaigns accordingly - The ability to challenge and improve processes constructively - Strong organisational skills and the ability to manage multiple workstreams simultaneously - A proactive, solutions-oriented approach, with the agility to operate in a dynamic environment - German language skills are a plus, but not essential This is an opportunity to play a key role in building a new global brand, working alongside senior leadership to deliver marketing that connects the energy ecosystem with real industrial demand. Key Accountabilities: Campaign Development & Execution Plan and execute integrated marketing campaigns targeting the European energy and industrial market Drive exhibitor, sponsor and delegate acquisition in line with commercial objectives Own and maintain the end-to-end marketing plan across all phases of the event lifecycle Deliver multi-channel campaigns across digital, print and experiential platforms, ensuring consistency and performance Develop high-impact, locally relevant content (including case studies and success stories) to strengthen market credibility Track industry trends across energy and manufacturing to inform messaging, positioning and content strategy Support the Head of Marketing in the development of campaign assets and creative execution Performance Metrics Use Monday.com to manage campaign delivery, ensuring all activities are executed on time and aligned to KPIs Track and report weekly on performance, completed activities and upcoming priorities Work closely with sales teams to drive exhibitor and sponsorship lead generation and pipeline growth Partner with conference production to translate content and themes into high-impact marketing campaigns Collaborate with digital and content agencies teams to deliver integrated campaigns with measurable outcomes Data-Driven Strategy Build and continuously refine audience data sets to strengthen targeting, segmentation and campaign performance Leverage market research, attendee profiling and analytics to shape messaging and audience strategy Implement real-time performance tracking, optimising campaigns based on actionable insights Analyse campaign and audience data to maximise engagement, conversion and ROI Establish and maintain a structured, cyclical data strategy in collaboration with internal data teams Translate attendee feedback and performance data into clear recommendations to improve future campaigns Networking & Engagement Promote and manage unique event features such as the Energy Club, Energy Security Forum, Energy-Industry Matchmaking, and more to the local market to ensure attendance. Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event. Cross-Functional Collaboration Act as the key point of coordination between marketing and specialist functions, including Digital, CRM and analytics Ensure alignment with dmg events' global portfolio, maintaining consistency in brand, messaging and strategic objectives Media & PR Manage media partnerships and on-site media activity to maximise visibility and coverage Monitor media performance and sentiment

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at dmgevents? Share your experience