Director, Growth Marketing

Responsibilities

• Pipeline & Campaign Execution
• Own pipeline generation targets - demos booked and opportunities created are your north star
• Design and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and events
• Build and manage lead nurture and lifecycle programs in partnership with Sales
• Continuously A/B test creative formats, messaging, and campaign structures - and bring examples of non-boilerplate campaigns that actually moved pipeline
• Marketing Operations & Data
• Own the day-to-day marketing tech stack: Salesforce, Pardot, Google Analytics, SEMrush, and Demandbase
• Maintain attribution tracking, lead routing, and CRM data hygiene so pipeline reporting is trusted by Sales
• Analyze campaign performance to surface insights and tell a clear, actionable story - this is a key differentiator for this role
• Track and optimize unit economics across channels: cost per lead, cost per opportunity, pipeline contribution
• AI-Native Workflow
• Use AI tools (including Claude) as a core part of how you research, write, iterate, and move faster
• Think ahead on AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors, you have ideas on how to build League's presence in those results
• Cross-Functional Alignment
• Partner with Sales to align on target accounts, campaign timing, and pipeline goals
• Collaborate with Product Marketing on messaging, content, and campaign assets
• Work with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRM
• Budget & Resourcing
• Manage the demand generation budget, allocating spend across programs based on performance data
• Direct agency partners and contractors as needed
• Security-Related Responsibilities
• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

Requirements

• Required
• 7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end-to-end
• Enterprise SaaS background - you've marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholders
• Proven track record of personally owning and driving significant pipeline, not just supporting it
• Hands-on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics, and SEMrush
• Strong data instincts: you pull reports yourself, find the signal, and translate it into a clear recommendation
• You build campaigns, not just briefs - comfortable executing across the full stack
• B2B background required; enterprise demand gen playbooks differ fundamentally from B2C
• Background in healthcare technology, or experience selling into health system or enterprise health benefits buyers
• Familiarity with healthcare compliance considerations (e.g., HIPAA) as they relate to marketing
• Experience with ABM platforms like Demandbase or 6sense
• Early thinking on AEO - how to influence LLM citations and community-driven discovery (Reddit, G2, forums) alongside traditional SEO
• Bachelor's degree in Marketing, Business, or related field

Benefits

Additional Information

About League Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League's platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare's most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart. Position Summary: We're looking for a Director, Growth Marketing to own and optimize League's demand generation engine. This is a pipeline role, not a brand awareness role. You'll set strategy and build and run campaigns yourself - comfortable with the full stack from search and paid media to email and content-driven demand. You'll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time. This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline.

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